Navigating uncertainties: how to turn uncertainties into future opportunities

Although crisis and unwelcome change are never desirable, they can create space for new opportunities. When the answer is unknown and the situation painful or uncomfortable, there is a new stimulus for change and greater latitude for innovation and new problem-solving approaches.

Not everything that is faced can be changed, but nothing can be changed until it is faced.

James Baldwin

This quote from James Baldwin is more relevant today than ever. With uncertainty in economic, political and societal changes, we have a demographic shift making it even more complex to anticipate what will happen in the future.

As populations across the developed world are getting older, the workforce is shrinking. Now more than ever, leaders face complex and interrelated issues that impact enterprise-wide growth and expansion priorities and span functional operations. Follow our Geostrategic Analysis and subscribe to the monthly update and our view on the next developments that could arise.

Adding to the urgency, CEO and board tenures are shorter than ever, driving greater pressure for rapid results in addition to long-term growth. How do executives chart a path to growth when the map keeps changing?

Questions about what to buy, sell or who to partner with are part of every conversation. And with technology modernization often being the catalyst for transformation, the challenge is using data and artificial intelligence (AI) with confidence to make value-driven decisions and bringing the workforce along on the journey. Resilience along the way plays a key role in challenging times.

Three key steps to build resilience:

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Will your business shape the future or be shaped by it?

We believe the best way to predict the future is to create it. And that takes confidence. The confidence to ask better questions and act on those answers, the confidence to make bold decisions and trade-offs, the confidence to build new ventures and operate in new ways, the confidence to innovate and change. At EY, we’re committed to helping the world’s organizations achieve this goal.

The 2025 Geostrategic Outlook

Download the full report to explore how geopolitics is driving global transformation.

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The top 10 geopolitical developments in the 2025 Geostrategic Outlook will have broad-based impacts on the transformation agendas of organizations across sectors and geographies. But each development is likely to have more direct impacts on certain sectors, particularly in the near to medium term. Click the tiles below to find out how leaders across industries can prepare for geopolitical disruption and shape their future with confidence.

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