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Geopolitical risk is everyone’s business. But who owns it?


Discover how businesses are building the ownership and preparedness they need to respond to geopolitical risks.

Download the 2026 EY Geostrategy in Practice Survey of Swiss Companies


In brief

  • Despite keen awareness of geopolitical risk, companies still struggle to translate signals into preparedness, decisions and action.
  • Scenario planning and business impact assessments need to become regular management disciplines, not reactive exercises after events unfold.
  • Clear ownership is often the missing link: assign accountability and decision rights to turn geopolitical intelligence into coordinated action. 

For Swiss companies, the question is no longer whether geopolitics matters. It is whether their organizations are equipped to act when geopolitical developments begin to affect the business. The 2026 EY Geostrategy in Practice Survey of Swiss Companies signals that organizations are paying close attention to geopolitical developments, assessing their potential consequences and adapting parts of their business in response.

Yet, the ability to translate that awareness into preparedness and, ultimately, resilience remains less developed. The primary challenge does not appear to be a shortage of information, but rather the organizational capacity to turn information into scenarios and impact assessments, and those into decisions and action. This is the preparedness gap.

Only
22%
22%
of Swiss organizations assign responsibility for geostrategy systematically and proactively

The findings from the surveyed Swiss companies point to a particularly important reason for the gap: geopolitical risk management is often not clearly owned. Only 22% of respondents say that responsibility for geostrategy is assigned systematically and proactively to a specific person, function or cross-functional team. This signals that organizations are still often unprepared to deal with geopolitical uncertainty proactively and regularly.

When responsibility is diffuse, preparedness tends to become diffuse as well.

The real test is what happens between the signal and the decision

Why is geopolitical awareness no longer enough?

Identifying a geopolitical development is only the beginning of managing it. The real test is whether an organization can translate a signal into an impact assessment, a decision and then coordinated action.

Identifying a geopolitical development is only the beginning of managing it. The real test is whether an organization can translate a signal into an assessment, a decision and then coordinated action

Geopolitical risk is difficult to manage because it rarely arrives as a self-contained business problem. A change in trade policy can become a supply chain issue, an investment question or a pricing challenge. A deterioration in relations between countries can affect market access, technology, data or talent. A new regulatory requirement can have implications far beyond the legal function.

The first organizational response is therefore often to gather more information. That is necessary, but it is not sufficient. The real question is: can the organization determine the implications that a development may have, identify the changes that might need to be made and mobilize the right people quickly enough?

Impact of geopolitics
53%
53%
of Swiss companies endured a negative impact on unit sales and revenue
Impact of geopolitics
49%
49%
report negative impact on operations and supply chains

The urgency is not theoretical. Political risks are already affecting core areas of business. The 2026 EY Geostrategy in Practice Survey of Swiss Companies found that 53% of respondents experienced negative effects on unit sales and revenue over the previous 24 months, while 49% reported negative impacts on operations and supply chains. At the same time, a substantial proportion of 42% said that at least 40% of the political risk events that impacted their company over the previous 12 months were unexpected.

The lesson is not that companies need to become better at predicting the unpredictable. It is that they need to become more adaptable and quicker to respond so they can continue operating when the future does not develop as expected.

What should organizations prepare for if they cannot predict the next geopolitical shock?

Companies should prepare for different plausible futures and, more importantly, for the decisions those futures could require. The objective is not to anticipate every event correctly. It is to ensure that the organization has already thought through enough plausible developments to know what it would do next.

That requires a different conception of preparedness. Rather than asking only what is likely to happen, organizations need to consider what the consequences would be, which signals would require a change in course and how to implement any such changes swiftly across the organization.

This shift in mentality matters because geopolitical developments rarely follow a linear path. The same initial signal can lead to very different outcomes depending on political decisions, market reactions or the actions of other governments and companies. Preparedness therefore depends less on having a single forecast than on having a structured view of alternative futures and their evolution through time.

Preparedness starts before the crisis

Why does scenario planning matter?

Advanced scenario planning gives leaders the opportunity to make difficult decisions before they find themselves under pressure. Its value is in testing whether today’s strategies remain viable when the assumptions underlying them change.

This is where many Swiss organizations still have room to mature. According to our findings, 59% of surveyed Swiss companies conduct scenario analysis, but only 30% do so regularly and proactively. The important point is that scenario analysis is not yet consistently embedded as a management discipline.

Scenario planning becomes strategically valuable when it changes the way leaders make decisions today. It should challenge assumptions behind a market strategy, expose dependencies in a supply chain or reveal where an investment could become vulnerable under a different geopolitical trajectory. It should also make clear what signals would indicate that a scenario is becoming more likely and what the organization would need to do in response.

How can scenario planning become part of strategy rather than another risk tool?

Scenario planning unfolds its strategic relevance when it is used to test actual strategic choices and define the conditions under which those choices should change. The scenario should lead to a decision framework.

In practice, that connection to strategy often remains underdeveloped. Only 44% of respondents say their companies use political risk scenario planning to design and test strategies across multiple alternative futures, and just 21% do so regularly and proactively.

Strategic business decisions do not fully factor in political risk

Preparedness becomes visible when something changes

What does real preparedness look like?

Real preparedness means knowing in advance what will trigger action, who will initiate it and what authority they will have to respond.

An organization should not just analyze what might happen, but also establish what would trigger a response, who would initiate it and what authority that person or team would have. 

Does your company do any of the following to manage political risk

2026 EY Geostrategy in Practice Survey of Swiss Companies

Geopolitical tensions are increasingly affecting Swiss companies’ operations, investments and strategic decisions. Based on responses from 244 executives and decision-makers, the 2026 EY Geostrategy in Practice Survey of Swiss Companies explores how businesses identify, assess and manage political risks, and where significant preparedness gaps remain.

The 2026 EY Geostrategy in Practice Survey of Swiss Companies provides a useful indication of the gap: only 18% of respondents say their organizations regularly and proactively define trigger-based contingency actions and a mere 16% regularly and proactively run tabletop simulations for political risks.

A contingency plan is valuable only if it can be activated. A trigger has little meaning if nobody has the authority to act on it. And a simulation has limited value if it ends when the workshop ends. The purpose of testing is therefore not simply to improve the plan. It is to test the organization itself.

Who notices the signal? Who determines whether it matters? Who brings the relevant functions together? Who decides whether the threshold for action has been reached? And what can be decided immediately rather than escalated through several layers of management? These are governance questions as much as risk questions.

Why do contingency measures depend on governance?

Governance is crucial because a response cannot be activated by analysis alone. Someone needs to own the trigger, convene the right people and have sufficient authority to move from assessment to action.

Preparedness needs to be designed around actionable analysis and decisions: The organization should know not only what could happen, but what it would do, who would do it and under which conditions.

Ownership is the missing link

Why is clear ownership the most actionable gap?

Because ownership connects geopolitical awareness with organizational action. Without an accountable owner, monitoring, scenario planning and contingency measures can remain fragmented across functions without producing a coherent response.

Geopolitical risk does not belong naturally to one corporate function. Strategy may assess implications for the business portfolio. Risk may monitor exposures. Legal and compliance may track sanctions or regulations. Supply chain and procurement teams may manage dependencies. Government affairs may understand political developments. Technology teams may address data and infrastructure implications.

All of these perspectives are necessary. But without clear accountability and orchestration, the organization can end up with a collection of informed functions rather than a coherent response capability.

Our survey findings confirm precisely this problem. Only 22% of respondents say their organizations systematically and proactively assign responsibility for geostrategy to a particular person, function or cross-functional team. This makes ownership one of the most actionable preparedness gaps identified by the survey.

Does clear ownership mean creating a new geopolitical risk function?

Not necessarily – more importantly, it means establishing explicit accountability and decision rights, whether those sit with an executive, an existing function or a cross-functional team.

A clear owner does not mean that one executive must become the company’s geopolitical expert or that a new department must be created. It means that someone has an explicit mandate to connect geopolitical intelligence with business decisions.

That mandate should include bringing together the necessary expertise, coordinating scenario work, establishing decision processes and ensuring that agreed actions are implemented. In a cross-functional environment, ownership is what prevents geopolitical risk from becoming everyone’s responsibility in theory and nobody’s responsibility in practice.

From reactive response to institutional capability

What should leadership teams do now?

They should focus on building the organizational mechanisms that turn intelligence into decisions. The broader challenge is to move from treating geopolitical risk as something the organization monitors to treating preparedness as an organizational capability.

In an environment where developments can move quickly and outcomes are difficult to predict, the advantage comes from reducing the time between recognizing a meaningful signal and taking an informed decision. Organizations can influence that time.

How can organizations turn awareness into readiness?

For leadership teams, the practical starting point is an examination of the organization’s decision architecture. Who owns geostrategy today? Is that responsibility explicit? Can that owner mobilize the relevant functions? Are scenarios connected to actual strategic decisions? Do scenarios lay out the range of options available? Do they lead to defined triggers? And when a trigger is reached, does everyone know who can decide and who must act?
 

Once geopolitical awareness has become part of the corporate agenda, the next organizational challenge is to make that awareness actionable. Companies cannot know which geopolitical development will define their next disruption, but they can know how their organization will respond when the assumptions behind today’s plans change.

In a cross-functional environment, clear ownership is what prevents geopolitical risk from becoming everyone’s responsibility in theory and nobody’s responsibility in practice.

Summary

Swiss companies are keenly aware of geopolitical risk, with many routinely monitoring developments and increasingly adapting strategy, operations and investments. However, preparedness remains uneven. Scenario planning is not consistently embedded in strategic decision-making, contingency actions are rarely tested proactively, and governance often lacks clear accountability. The most actionable gap is ownership: without it, intelligence can remain disconnected from decisions and action. Leaders should therefore focus on building the organizational mechanisms that connect geopolitical signals to scenarios, triggers and practiced responses – making uncertainty more manageable.

Acknowledgement

Many thanks to Maximilian Huber for his valuable contribution to this article.

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