EY and Adobe alliance
By combining EY business transformation experience with the power of Adobe technology, we help clients develop a human-centric, digital-first business strategy, as well as operational and technology road maps for execution that turn strategy into action.
Customers expect digital interactions that are relevant, connected and highly personalized. Transforming to keep pace with shifting customer behaviors and preferences is no longer optional for companies — it’s essential. Yet the data and technology required to deliver seamless customer experiences can be complex and challenging. Here's how we can help:
No matter where you are in your digital transformation, maximizing the value of your investments is paramount. EY professionals help clients optimize the assets they have, while making the right investments in additive solutions that will provide value and help them reach the next level of maturity in their transformation. Through better insights, connected channels and data quality, EY professionals help clients measure and gain true value from their technology stack.
- Performance marketing and return on investment (ROI)
- Unification and activation
- Data strategy and governance
We understand the goal of marketing’s interaction with customers is to be able to deliver the right message, at the right time, to the right person in the right channel. Leveraging Adobe’s suite of communication, experience, content and marketing tools, we help clients connect content and data with new and emerging technologies so that they can create personalized customer interactions with every step along the customer journey.
We also help our clients bridge the divide between marketing and other decision-making corporate functions, eliminating silos. With roots in the back office, combined with the investments we’ve made in new capabilities in the front office, EY teams are uniquely suited to provide end-to-end transformation services, from strategy to execution to measuring success.
- End-to-end customer experience
- Smarter experiences: personalized recommendations and next-best-action
- Optimization of marketing, sales and self-service
- Breaking down silos from the inside out
Digital commerce has unleashed a new wave of innovation in information, transparency, trust, choice and access. Creating a simple commerce user-experience can be anything but. It requires combining the right human experience with the right integrated back-end processing ecosystems.
We help organizations create modern, intuitive digital commerce experiences powered by Adobe. EY teams have implemented and enhanced more than 100 customer engagement solutions for a wide variety of clients.
- Commerce implementation and optimization
- Portals and web content
- Commerce security
Customer case studies
EY teams implemented Adobe Analytics and Adobe target and helped a global entertainment giant use data to drive better personalization.
See how EY helped a consumer products organization navigate data regulation and reimagine how they use 1st and 3rd party data to drive personalized experiences.
Like what you’ve seen? Get in touch to learn more.