EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Around the world, people are fundamentally rethinking what they value and how they use their time and money.
By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.
But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.
Our latest thinking
How do you find the clarity to illuminate your path to IPO?
The EY Global IPO Trends covers the news and insights on the global, area and regional IPO markets for Q1 2025 and an outlook. Learn more.
09 Apr 2025
George Chan
What it takes to maintain brand relevance in an era of endless choice
Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.
27 Mar 2025
Robert Holston
Three ways to stay connected to the increasingly independent consumer
Consumer products companies and retailers must address the consumers’ new strategic choices on how and where they spend. Learn more.
22 Jul 2024
EY Global
Rethink customer experience as human experience
Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.
01 Jul 2024
Laurence Buchanan
Fashioning a sustainable future for an online clothing retailer
EY-Parthenon has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future. Learn more.
03 Jun 2024
Silvia Rindone
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
EY Global
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
24 Apr 2024
EY Global
Sustainable flexible plastic packaging strategy
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
09 Nov 2023
Jim Doucette
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
Kristina Rogers
How life insurers are transforming to deliver value for better living
Shifting customer expectations and a focus on value are reshaping the dynamic commercial insurance and reinsurance markets. Learn more.
17 Jul 2023
Patricia Davies
Digital, direct-to-consumer health care revolution
Embracing health care e-commerce helps patients and providers alike to spark better results. Learn more.
20 Jun 2023
Warren Tomlin
How consumers rely on technology but don’t trust it
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
16 May 2023
Kristina Rogers
Changing consumption will reshape business priorities
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
Wawa caters to retail customers with digital offerings
Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.
30 Jan 2023
Faisal Alam
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
Innovate in a recession to emerge stronger
A recession is coming, and consumer and retail companies that can take it as an opportunity to innovate are likely to emerge stronger. Learn how.
07 Dec 2022
Jim Doucette
Five types of consumer that you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
Kristina Rogers
Meet customers in the metaverse to unlock lasting value
The metaverse is rewriting the rules of digital commerce. Brands must adapt their strategies to engage and thrive in this new landscape. Learn more.
20 Oct 2022
Brian Peterson
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
How a frozen-foods powerhouse kept their cool on the way to being #1
A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.
02 Jun 2022
Morgan Malone
Case studies
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
13 Sep 2023
Nobuko Kobayashi
How a frozen-foods powerhouse kept their cool on the way to being #1
A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.
02 Jun 2022
Morgan Malone
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
28 Apr 2022
How EY can Help
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
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EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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