EY-Adobe Alliance

EY teams’ approach to Customer Experience (CX) combined with the power of Adobe's end-to-end digital suite can help organizations drive growth, break through digital barriers and increase customer engagement.

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Why EY and Adobe

Learn how the EY-Adobe Alliance can help you develop a customer-centric journey, including collaborative efforts with chief marketing officers and chief digital officers in both B2B and B2C arenas.

Together, we empower organizations to shape the future with confidence.


Our offerings

Transforming the customer experience

Our EY and Adobe teams bring together strategy, design, infrastructure and insight to help businesses drive growth. Learn more.

      EY-Adobe Alliance: The Creative Factory

      The EY Creative Factory uses Adobe Content Supply Chain to create the right content, engage more customers and boost sales and MarTech ROI. Learn more.

        EY-Adobe Alliance: Marketing Optimization Strategy Services

        EY builds a tailored marketing business strategy and technology roadmap to improve value, streamline operations and drive lasting business impact. Learn more.


          The rapid growth of the EY-Adobe Alliance is a testament to the EY focus on driving business value and building integrated, intuitive and engaging customer experiences.

          Our latest

          How digital transformation helped benefit fans and the bottom line

          With help from EY, the professional sports franchise was able to turn big data into even bigger value.

          How streaming services can drive profitability with customer centricity

          Personalization can benefit video streaming services and increase customer value. Read more about the EY and Adobe alliance research.

          How music companies can evolve the fan experience

          To meet fan demands for new kinds of experiences, music companies will need to listen, engage and deliver in profoundly different ways. Learn more.

          How modern data management helps organizations unlock deeper insights

          Leverage the latest technology to drive better regulatory compliance and B2B insights.

          How next-gen data management enables a 360-degree view of B2B customers

          Unified customer profiles enable real-time insights to support the hyper-personalized experiences customers expect.

          How to demonstrate marketing impact on sales by eliminating data silos

          Learn how data-driven B2B sales insights help break down silos and shine a light on marketing impact.

            How a B2B company drove engagement by transforming its D2C platform

            Discover how Merck Animal Health modernized its HomeAgain® e-commerce site to offer a robust online customers experience and drive growth and expansion..