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EY-Adobe Alliance: The Creative Factory
The EY Creative Factory powered by the Adobe Content Supply Chain generates the right content to reach more customers — driving sales while increasing ROI from marketing spend.
How can you pivot from an inefficient content management system to a powerful Creative Factory?
Personalized and compelling content is the key to engaging customers and driving enterprise growth. However, many organizations are not equipped to meet the relentless creative process efficiently. From ideation to insights, brands need to optimize their end-to-end creative lifecycle.
The EY-Adobe Alliance revolutionizes your content supply chain, offering faster, scalable creative production while improving efficiency and maximizing ROI. By combining our transformative strategies with Adobe’s Content Supply Chain, powered by generative AI (GenAI), we help streamline your content lifecycle to increase customer engagement while managing rising costs.
Proven success in unlocking access to consumers faster
of consumers are choosing to consume highly personalized content in shorter formats
Improve ROI in your content lifecycle with the Creative Factory powered by the Adobe Content Supply Chain.
Improvement in speed to market
Increase in ROI
Increase in brand consistency
Deliver compliant, branded content faster, with confidence
The Creative Factory simplifies and streamlines the complexities of a fragmented creative ecosystem, helping power collaboration across in-house teams, agencies and global delivery models. By automating manual workflows, centralizing content repositories and leveraging GenAI, it addresses common challenges like capacity planning, complex approval processes and the rising demand for personalized, channel-specific assets.
It also can help you reduce agency costs, promote compliance with brand and legal guidelines, and provide consistent performance tracking to identify opportunities. With real-time insights and enhanced coordination, the Creative Factory empowers marketing teams to efficiently deliver high-quality content at scale, driving greater effectiveness and efficiency in campaigns.
The Creative Factory transforms the pace and scale of creative production from ideation to execution.
- Deliver more consistent brand and messaging across campaigns: Confirm brand standards and consistency across all channels and markets with centralized control over content elements while expanding creative capacity.
- Automate and streamline workflows with GenAI: Streamline and automate the planning, execution and tracking of all campaigns and projects by powering collaboration, resource management and organizational efficiency across the end-to-end content lifecycle.
- Deliver compliant assets: Manage compliance, privacy and protection of brand assets in less time. Manage rising costs with a more balanced operating model.
- Maximize insights with data-driven analytics: Prioritize real-time data analytics and insights to analyze and measure how different content and assets perform in different situations while quickly optimizing where necessary.
Accelerate speed to value with our innovative capabilities
Our suite of accelerators empowers brands and organizations to meet the fast-paced demands of today’s creative landscape with speed and efficiency. Through cutting-edge tools like EY wavespace™, EY Studio+ and Adobe Innovation Accelerators, we provide tailored solutions that support rapid prototyping, reduce implementation challenges and streamline workflows.
Our accelerators provide a robust, pre-configured blueprint that serves as a strong foundation for tailored customization, reducing time-to-market while promoting seamless execution.
With metadata generation, data asset management optimization and enhanced asset discovery capabilities, we help maximize the value of your content library, eliminate duplication and deliver personalized campaigns powered by data-driven insights. Our solutions are designed to cut costs, improve collaboration and fast-track the delivery of impactful marketing campaigns, keeping your brand ahead in an ever-changing market.
Streamline your creative processes with industry-driven insights and tailored solutions that improve content production, enhance collaboration and accelerate time to market.
The EY-Adobe Alliance transforms how businesses create, manage and optimize content so they stay ahead in a competitive market. By combining EY teams’ deep industry knowledge with Adobe’s market-leading content supply chain technology, our ecosystem approach delivers customized solutions tailored to your specific business goals.
As an Adobe Platinum Partner, we help you accelerate value through:
- Human-centric, digital-first strategy: We help clients develop operational and technology roadmaps that turn strategy into action so content operations align with customer needs and business objectives.
- Proven transformation knowledge: Backed by a track record of guiding clients through complex transformations, we deliver measurable results at scale.
- Tailored solutions: EY teams integrate Adobe’s powerful platform, integrated with GenAI, with your unique business needs, providing seamless workflows, enhanced asset discovery and maximum content library value.
- Future-ready content ecosystems: Our solutions adapt to evolving market demands, helping organizations maintain agility, reduce costs and unlock the full potential of their content.
Unleash the power of your content with the EY-Adobe Alliance today
The EY-Adobe Alliance practice brings together more than 10,000 marketing, business and technology professionals worldwide, including four offshore managed service hubs, to help organizations accelerate value realization and streamline transformation. Our proven strategy frameworks, interactive workshops, and AI-powered tools empower brands to define standards, optimize content generation, and implement scalable solutions — helping you deliver an impactful creative transformation.
