Case Study
The better the question. The better the answer. The better the world works.
Case Study

How a collaborative approach created value for a consumer products company

Knowledge of the Asia-Pacific consumer products industry and a determined approach have helped EY create value for a client.

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The better the question

How can thinking differently transform the way we work?

A new challenge required a new approach.

When a consumer products company announced its plans to execute a significant acquisition, a Transaction Advisory Services (TAS) team had already been working on the diligence for several months.

The work performed and the relationships built during that initial phase enabled EY to help the client in several other areas too. Twelve months later, member firms around the world and across service lines were helping the company with the transaction.

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The better the answer

A collaborative approach

Collaboration across teams led to seamless execution.

This engagement included work for TAS in Asia. With a smooth handoff from the diligence team and close coordination with the global account team, the ASEAN TAS team transformed this client relationship to become a significant advisor to the company throughout Asia. It has also become a source of outbound work, as relationships the team initially built have now become sources of work in the US and EMEIA.

This success came about because the TAS team helped the client with its strategic needs and became a key advisor in the end-to-end execution of that strategy. The cross-service-line team of professionals, including TAS, Financial Accounting Advisory Services (FAAS), Advisory and EY Law, delivered seamless services across Southeast Asia, Japan, China, South Africa, the US and the Middle East.

And at EY, the ASEAN TAS team have won a Better begins with you award for their work.

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The better the world works

A globally connected team

Diverse teams create more value.

With the investment money from the Better begins with you award, the team are working on three initiatives will help them to provide further solutions for other clients in Asia-Pacific:

  1. A “post-merger integration app” that will showcase their integration capabilities. Using a digital approach, the team plan to feature client testimonials and their point of view on emerging topics.
  2. A book about “Winning in Asia,” which will share winning business strategies that multinationals can adopt to create value in the fast-moving Asian business environment.
  3. Collaboration between the Asean TAS leadership team and the US TAS team. They’ll connect with US leadership and G360 clients to share knowledge and insights to build a connected global team.


Collaboration across teams and countries led to exceptional client service for a consumer products company.