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Rob Cowie
Chief Executive Officer, HenCo Group Pty Ltd
Rob Cowie is the Chief Executive Officer of the HenCo Group, operating key brands U‑Haul Australia, Move Yourself Trailer Hire and U‑Tow New Zealand. With more than 30 years’ experience, he has helped transform the hire and rental sector into a technology‑enabled, customer‑focused ecosystem. As CEO of HenCo Group, Rob led the integration of these multiple brands under a unified operating model, strengthening culture, service and operational performance. His leadership is driven by innovation, people development and community impact, including long‑standing support for homelessness initiatives.