EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Limited, each of which is a separate legal entity. Ernst & Young Limited is a Swiss company with registered seats in Switzerland providing services to clients in Switzerland.
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EY Luxury Client Index 2026
In a global survey of more than 1,600 aspirational luxury clients across eleven countries, EY sought to uncover what truly matters to these consumers and what drives their purchasing decisions. The study aimed to identify new pathways to re‑engage these clients with luxury brands (or maisons), and also examined related themes such as customer experience, artificial intelligence, and certified pre‑owned luxury goods.
Findings from the report:
- Seven out of ten Swiss luxury consumers would buy certified second-hand luxury products directly from a luxury brand
- Tradition, heritage and quality remain key purchasing drivers: almost half of respondents in Switzerland (46%) cite brand heritage as an important reason for buying established luxury brands, while 64% cite quality
- Two-thirds of respondents in Switzerland (67%) would be willing to pay for exclusive luxury experiences
- Both globally and in Switzerland, 81% of respondents believe AI can enhance the shopping experience
- Brand-owned stores remain the most important purchasing channel and achieve the highest satisfaction levels
Author:
Fabian Wehren
Publication:
30 June 2026
Language:
English
Number of pages:
36
Document type:
Report
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