Digital

En EY, creemos que la transformación digital está aquí para liberar el potencial humano y acelerar nuevas y mejores formas de trabajar.

La experiencia de nuestros equipos diversos, las alianzas y conexiones que tenemos en el ecosistema corporativo, nos ubican en una buena posición para ayudar a transformar los negocios. La profundidad y amplitud de nuestra capacidad significa que podemos efectuar cambios desde todos los ángulos, aumentando el potencial de la fuerza laboral, los clientes y demás partes interesadas.

Ya estamos viendo el impacto humano que este enfoque puede tener: cómo las experiencias de los clientes pueden enriquecerse y personalizarse a través de una visión guiada por datos; cómo se puede generar confianza mediante blockchain para aportar transparencia a la industria y cómo se puede potencializar el talento y crear oportunidades con la aplicación de la inteligencia artificial. Así es como respondemos hoy, a las preguntas del mañana.

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The better the question. The better the answer. The better the world works.

Restaurar la confianza en la industria del vino desde la uva hasta la copa

El fraude del vino es un problema importante para la industria del vino, pero blockchain podría ayudar a cambiar eso.

The better the question. The better the answer. The better the world works.

In vino veritas?

Adulterated wine and fake labels cause headaches for the wine industry

People, of course, want to know that what they’re eating and drinking is what it claims to be, and that it comes from a reputable source, but adulterated wine, or fake labels on wine bottles, are major issues for the industry. In Italy alone wine sellers lose €2b of revenue because of it.
Giuseppe Perrone
Advisory Senior Manager

That’s why LaVis, one of the biggest wine producers in Italy has also become one of the first to sell blockchain-certified wine using EY Ops Chain.

women tasting wine cellar barrels
The better the question. The better the answer. The better the world works.

Picking wine by the label

Data is captured from every stage of the wine-making process; smart labels tell the story

Blockchain is a method of recording data – a digital ledger of transactions, agreements and contracts. The technology is often associated with cryptocurrencies, but it can, and is, used for anything that needs to be independently recorded and verified as having happened. This allows for faster, cheaper collaboration, stronger information security and more reliable data.

EY Ops Chain is a set of applications and services designed to help organizations commercialize the use of blockchain technology across their enterprise.

Each of LaVis’ bottles now comes with a smart label – a unique QR code – that the buyer scans.

This label tells the ‘story’ of the wine. Not just the history of LaVis and their vineyards, but a full account of the wine’s DNA: when and where the grapes were harvested, how the wine was treated – for example the quality of the sulphites – the bottling date, lot number and more.

This information is based on data captured during each stage of the wine making process, using a mix of manual records and automated tools like drones and Internet of Things (IoT) technology, and recorded into a blockchain.

Furthermore each time the bottle moves – between producers, brokers, importers, wholesalers, distributors and retailers – the status of the bottle is also updated on the blockchain.

As Giuseppe says, “Blockchain in the wine industry means we can add a layer of transparency and traceability – captured in a decentralized, permanent, time-stamped record – to every stage of the bottle’s journey.”

woman harvesting red grapes vines vineyard
The better the question. The better the answer. The better the world works.

A nice finish

Blockchain builds brands by meeting rising demand for authenticity and provenance

Our work with LaVis is about letting their customers see exactly what’s gone into the wine that they’re drinking, and connect more closely with the LaVis brand.

The benefits of blockchain, like added security and visibility, aren’t limited to the wine industry. We’re working with organizations from farmers to insurers, to help them meet growing demand for authenticity and accountability, and ultimately greater trust, in the products and services that people are buying.

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Couples toasting red wine glasses sunny vineyard

La colaboración es la nueva innovación

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wavespace


EY wavespace™ es una red global de centros de crecimiento e innovación diseñados para ayudar a los negocios a navegar por la Era de la Transformación.


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