Michelle Hu

Founder and CEO, Leyou (China) Chain Store


Winning women Asia-Pacific Michelle Hu

Michelle launched Leyou.com in 2000 and it is the first online shop in China selling maternity, babies and kids products. Leyou currently sources products from over 530 suppliers in 21 countries worldwide.  At the end of 2015, Leyou operated 456 stores across 71 cities in China and web and mobile e-commerce shops, serving over 7 million registered members with 4,000 employees.  With more than 16 years of history, Leyou has been continually evolving to satisfy consumers’ changing needs. In May 2015, Leyou launched the first safe and healthy cross-border ecommerce service selling maternity, babies and kids products from abroad whilst integrating fully online-to-offline (O2O) shopping experience.

Michelle graduated from South China University of Technology, specializing in mechanical engineering and also holds an MBA from San Francisco State University. She worked at the Standardization Administration of China, SAC, an artificial intelligence software company and C&C International in the US, and mentored women entrepreneurs at Qinghua University.

Michelle’s contributions to innovation have been widely recognized within the business community, as she has won the Top 50 Retail Chain Award (2015), Top 10 Leading Innovative Commercial Brands in China (2015) and the Leader Award in the Maternity and Baby Retail Industry (2015).  Leyou was also the number one brand for two consecutive years in China’s Brand Power Index (C-BPI) of the Ministry of Industry and Information Technology of China.

In the next 3-5 years Michelle’s vision for Leyou is to become a national network with fully integrated online and offline services serving all parents and their babies in China.

“Be someone with a dream who delivers value to the society.” Michelle Hu, Founder & CEO of Leyou (China) Chain Store.