Helene Raudaschl

Managing Director and Co-owner, Indoguna Singapore


Winning women Asia-Pacific Helene Raudaschl

Helene Raudaschl was exposed to a strong food culture from a young age, so she always knew that food would be her passion. Her family has been in the food business for over 30 years in Hong Kong, so she was given the opportunity to acquire a taste for premium produce imported from all over the world. 

In 1997, Helene moved to Singapore and joined Indoguna Singapore. She became the managing director and co-owner in 2002, where she focused her efforts on expanding the business. 

Helene grew up with hands-on knowledge and a desire to offer quality products to institutions that value fine food and quality produce. Her philosophy of “only the best is good enough” is applied throughout the business. 

Her passion for the food business can also be seen through the recent awards that she has won, including the EY Entrepreneur Of The Year – Food and Beverage Distribution in 2016, the Enterprise 50 (E50) Award from 2012 to 2016 and Influential Brands® Top Brand Winner for Premium Food Provider in 2015.  

With this immeasurable passion, Indoguna Singapore continues to stay at the forefront of innovation and has expanded beyond Singapore, with affiliated companies in Dubai, Hong Kong and Indonesia. 

“Our strategic vision is to become the number one food service provider in Asia-Pacific and Middle East. The business philosophy we have had since day one is about quality. We want to provide the best-quality product possible. We stand by our products. It's first about quality, and price always has to be relevant. We give our customers the best in what we can provide.” Helene Raudaschl, Managing Director and Co-owner of Indoguna Singapore.