China Toyoshima



Winning women Asia-Pacific China Toyoshima

China Toyoshima is the CEO of AILL Inc., an artificial intelligence (AI) development company that supports effective communication outcomes. AILL Inc. works with a company’s operations and human resource (HR) functions to impact the sales and hiring culture. It identifies customer buying patterns, sale triggers, sales teams’ behaviors and methods that motivate staff to help them be successful. The company's major aim is to help individuals attain “a feeling of contentment with their lives.”

China gained her insights about customers while working for one of the largest pharmaceutical companies in Japan. She achieved the top sales results continuously for five years. At the same time, she took advantage of her experience in sales to study how people communicated. China holds an MBA. At the age of 29, when her senior executives pointed out that it was time for her to choose a career path, she started her own business.

She has received several awards, including the IVS Winter 2018 Financiers and Open Network Lab HOKKAIDO "Seed Accelerator" Award for Excellence. She also pitched her business idea at the Tech Crunch Tokyo 2019. Her contributions toward market development include introducing employee benefit programs to large enterprises in Tokyo.

China understands that people in Japan find it difficult to balance their work and personal lives. She is convinced that staff content with their own lives, will create a more secure workforce and have the added benefit of improving the declining birthrate in Japan. She believes communication is the key to achieving this.

“We aim to enrich people's lives through communication,” China said. “We believe that people who are content with their lives will lead to a more secure workforce and a better future for them, the company and the nation. And the best way to achieve this is by promoting communication between people.”