Congrong Chen

Founder and CEO, Shanghai Rongyi E-Commerce Co., Ltd.

Greater China

Winning women Asia-Pacific Congrong Chen

Congrong Chen is the Founder and CEO of Rongyi E-commerce Co., Ltd., an internet-based company that provides one-stop digitalization solutions for retail stores. She is also the partner of multiple VCs and private equity (PE) companies. 

Rongyi E-commerce is committed to developing an omni-channel transformation strategy for the offline retail industry. Since its launch in 2012, the company has established trust partnerships with 33 retail groups, 1,800 shopping malls and more than 10,000 outlets, including hypermarkets, supermarkets, convenience stores and retail chains in over 100 major cities across China. The company had a listing on the over-the-counter (OTC) market in 2016 but was delisted in 2018 for business expansion. Currently, it is preparing for an overseas IPO listing.

Congrong holds a degree in journalism from Hangzhou University, and has a graduate major in Economics and Management from Zhejiang University. She also has completed the CEIBS Global CEO program, and the Global CEO and Leadership program at Harvard Business School. She has served as President’s Consultant at Baidu, Chief Operating Officer at Focus Media and as President at Phoenix Satellite TV, East China. She was involved in the rise of Focus Media’s electronic outdoor media and the NASDAQ listing process, helping the company achieve rapid market growth in three years.

“We aim to provide stores with online and offline traffic integration, creative content and data services through new retail solutions, and become a market leader in the technology-enabled retail sector,” Congrong said.