Susannah George

Founder and CEO, Urban List


Winning women Asia-Pacific Susannah George

Susannah George is the Founder and CEO of Urban List — one of the largest independent media companies in Australia and New Zealand. The company’s aim is to encourage people to find and do more of what they love in order to live their best lives.

While pursuing a marketing career in Paris and Los Angeles, Susannah did not have people she could ask for recommendations on where and how to make the most of the city. It was then that she identified a gap in the market for a one-stop shop where people could find what they needed. This gave her the idea to create a platform that could attract people and introduce them to different brands and businesses, leading to the launch of Urban List in 2011. Today, the company draws an audience of almost three million people a month across seven markets, and covers almost everything related to style, design, beauty, health, entertainment, career, finance and travel. 

Susannah attended an Entrepreneurship program at Harvard Business School Executive Education. She was a national finalist in the 2017 EY Entrepreneur Of The Year awards, and a winner in the categories of Woman of the Year (2015), Digital (2016) and Entrepreneur (2017) in the B&T Women In Media Awards. Susannah is a dedicated mother, an ambassador for The Hunger Project’s Unleashed Women initiative and a member of the Entrepreneurs’ Organization.

“We inspire millions to find and do more of what they love, to live their best in life,” Susannah said. “We believe that by sharing experiences and encouraging people to explore beyond what they know, we can help make our world a more passionate, positive and sustainable place.”