Press release

7 Aug. 2023

EY to build new product and service innovation offering in Oceania with the acquisition of Future Friendly

Press contact
EY Oceania

Multidisciplinary professional services organization

Related topics Strategy and Transactions
  • Creates new strategic design, product development and digital solutions offering
  • Combines strategic design and product development in multidisciplinary teams
  • Increased speed to market for scaled human-centered transformation projects
  • Unique skills in designing the future of finance and community wellbeing

Ernst & Young, Australia (“EY Australia”) has today announced the acquisition of strategic design, product development and digital solutions consulting studio Future Friendly Team Pty Ltd (“Future Friendly”).

Future Friendly will join the EY Australia team to lead a new business transformation offering, with Future Friendly co-founders Nick Gower and Jon Christensen joining the EY Australia partnership. The team of 41 will be based out of Sydney and Canberra, and will service clients across Oceania.

Future Friendly is a digital product and service design studio providing human-centred research, prototyping, design and development services to assist organisations in taking ambitious new services to market. Their design and development projects run the gamut from innovative and customer-centric websites and apps, right through to entirely new business service propositions. Their unique combination of strategic design and product development allows them to work with clients to define new strategies and then design, build and launch new services that deliver measurable impact against agreed business, customer and community outcomes.

Future Friendly has established itself over 17 years as a proven brand in the Asia-Pacific market, having won 27 Good Design Awards, including Good Design Team of the Year.

Bringing together design-led multidisciplinary teams across strategy, transformation, compliance, regulation, technology and data to help clients define product strategies and design, build and launch new services, the team will work from a dedicated collaborative studio to develop solutions to clients' most complex, critical and urgent problems. The aim is to bridge the gap between strategy and execution – keeping the customer at the centre and going beyond concept development and design, right through to building, testing and real-world implementation.

Grant Peters, EY Financial Services Managing Partner, Oceania said, “The addition of the Future Friendly team to our existing business transformation practice enhances our ability to bring our clients the deep industry knowledge and technical experience they need to address their biggest transformation challenges. The joining together of our two teams will create a compelling and innovative new offering in the market.”

Nick Gower, Co-founder of Future Friendly, said, “The design of everyday products and services has the power to change lives. After 17 years dedicated to delivering wellbeing at scale for communities through design, the next step for the Future Friendly team is a big but natural one. Joining EY will give us access to enormous capabilities in strategic and technology consulting, as well as deep industry insights. This puts us at the heart of the business conversations that will decide the future and positions us to design the products and services that will help shape all of our lives for the better.”

Anthony Robinson, EY Financial Services Consulting Leader, Oceania, said, “I am excited to welcome the team from Future Friendly to our Oceania practice and, in particular, to our growing business transformation team. This is another great example of our ongoing commitment to providing leading innovation, customer experience and digital design support to our clients, and will significantly enhance our footprint in the region. Our strategic ambition is to grow the practice across Oceania, and the calibre of the team at Future Friendly will assist us in achieving this ambition, as we work together to build a better working world.”


About EY

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This news release has been issued by Ernst & Young Australia, a member firm of Ernst & Young Global Limited.

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Key Contacts:

Rebecca Aley

Ernst & Young Australia

+61 418 835 849