Reflecting its purpose of building a better working world, EY worked with the charitable arm of US food group ConAgra to help Omaha food banks work better and reduce child hunger in the community.
Despite being located in the heart of America’s farm belt, in 2014 one in five children in Omaha, Nebraska, were classified as “food insecure,” meaning that their homes do not have consistent access to food throughout the year. While there are many organizations working hard to address the problem, they are spread throughout the state and have historically lacked a coordinated approach.
Having seen the complexity and intractability of the issue, the ConAgra Foundation and EY believed there was a better way — a more businesslike way — to help reduce food insecurity.
"At the end of the day, all the challenges that exist in a business also exist in a not-for-profit — the same people issues, the same inefficiencies, the same metrics that are required to succeed," says Sharad Malhautra, Senior Manager, EY and Advisory Manager on the ConAgra project. "So if we apply all the approaches taken to help better run a business in a community setting, it can really produce a true impact and a measurable success."