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In particular, payment service providers are well-positioned to leverage investment in existing customer interfaces to capitalize on some customers’ willingness to pay more for value-added services. For example, integrated customer relationship management (CRM) software capabilities and merchant lending solutions may allow providers to generate new revenue while meeting the changing needs of customers. Those players that tailor these services to meet the specific demands of different client groups will enhance product differentiation while further embedding themselves into customers’ operations. But the ability to provide payment-adjacent services will require payments providers to carefully consider four key factors: