The Great Convergence: Portable digital identity

The adoption of digital identity could present a drastic change in the way customers interact with online services. Banks and FI’s can be a driving force for this change.

Digital identity is the anchor across a customer’s journey. If the financial system is considered a mirror of the real economy, identity mirrors the unique individuals who interact with the financial system. Digital identity represents humans at the center of modern financial services.

Providing seamless access, supporting hyper-personalization, enabling risk and fraud management, all while reducing friction, are expectations that cannot be met with a simple “personal profile.” And there’s more to the challenge. An increasingly shrewd customer population expects security, values privacy, and demands control over their identity.

The modern digital identity augments personal attributes with other pieces of information that represent the unique individual at every touch point. Device types, locations, and customer and corporate behaviours are connected to profile the individual as well as how they interact. As a financial institution, think beyond access management: with digital identity, you can reimagine your customer-corporate relationships and build trust. This trust will be the new anchor to tether customers to your business. Failure to build this new tether would most likely result in your customers gravitating towards other providers. 

Evolution of digital identity models

Everyone who’s reading this article has likely experienced the maturing of digital identity in their day to day. In each transition, advancing security, privacy, customer experience and control have been the main drivers. What’s the endgame? Customers will hold their verifiable credentials in their digital wallets and will bring them to every single transaction that needs their identity verified. Beyond that, some see a world where digital identities and digital assets are all held and connected in the same wallet. A predicted future we don’t see far from reality, and a decentralized identity system will be at the core of this transformation.

Rush to decentralized?

Not so fast. Centralized and federated identity models have been around for many years. Most of our public and private sector business constructs have been built around these models. We have established frameworks and processes to manage objectives like know your customer (KYC) and anti-money laundering (AML); our legal, regulatory and compliance frameworks need adjustments to accommodate the flexibility offered by decentralized identity.

It’s quite clear that we’re moving towards a self-sovereign identity model (SSI) underpinned by decentralized networks. However, in the interim we are likely to adopt a national federated identity model in Canada. This transition will be gradual and through adoption of priority use cases. For example, business owners can share identity attributes with other business partners securely via single application for cross-jurisdictional domains and secure identity proofing (e.g., AML/KYC check references, passwordless login using digital wallets).

Self sovereign identity and financial institutions

The self-sovereign identity (SSI) model has emerged as the leading approach to a decentralized system that enables a connected ecosystem of public and private digital services. That is through a common piece of digital identity for all digital touchpoints of a citizen. Whether it’s providing e-government services or digital services from providers in different industries, the same piece of digital identity will be used for identification, authentication and authorization across all different use cases.

Moving towards portable identity 

A series of developments across the public and private sectors encourages a move towards SSI. Policy interventions to promote enhanced privacy and data portability, technology advancement and a strong consumer demand for better experience and trust have resulted in the rampant growth of SSI adoption across the globe. Most notable implementations have been in the government, banking, health care, retail, human resources and higher education sectors. 

Still figuring out – immediate next steps

Data portability regulations and standards-related initiatives are redefining the role of financial institutions globally. In Canada, the CIO Strategy Council has been engaged by the Standards Council to define minimum requirements and a set of controls to create and maintain trust in the digital system. Open banking is also gaining popularity in the digital space following the appointment of the open banking lead by the federal Minister of Finance in March 2022. 

SSI brings a user-centric approach to portable digital identity; financial institutions need to re-think their approach towards digital identity to remain relevant in this new paradigm of managing digital identities. 

Immediate next steps are: 

Reimagine your role in financial services: Digital identity will continue to disrupt financial services. Organizations that want to retain their position as industry leaders will investigate how they can remain a reference point for consumers in a progressively decentralized world.

Explore interoperable solutions: It’s likely we’ll see more identity models emerge from different geographies and with different technological foundations. Developing a solution that can connect the dots within the new identity framework will help put your organization in a competitive position.

Think capabilities, data and people: Understand your current state and determine how to apply your internal capabilities in order to start developing a decentralized solution. Seize the opportunity to get involved in the early stages of these initiatives and help shape the digital identity framework to your advantage. 

Consider partnerships and co-investment opportunities: Developing a digital identity solution can be challenging and costly. However, partnerships and co-investment initiatives can not only be beneficial to take advantage of technological synergies, they can also help early adopters launch a comprehensive service offering, covering the end-to-end customer journey experience.