EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Limited, each of which is a separate legal entity. Ernst & Young Limited is a Swiss company with registered seats in Switzerland providing services to clients in Switzerland.
Select your location
Local sites
EY position paper on Artificial Intelligence (AI) 2025
AI-generated content is shaping the digital space – an overview of the opportunities, challenges and the role of collaboration between humans and AI.
Findings from the thesis:
- AI-generated content is shaping digital communication, but authenticity and creative originality are increasingly under pressure.
- The implementation of AI improves productivity, but AI content often lacks depth, nuance and genuine human perspectives.
- The future of AI implementation lies the collaboration between humans and AI to ensure quality, relevance and innovative approaches.
Author:
Adrian Ott
Publication:
27 Feb 2025
Language:
English, German and French
Number of pages:
18
Document type:
Thesis
Please fill in the form to get the study in English, German and French:
Read article
AI-generated content is shaping the digital space – an overview of the opportunities, challenges and the role of collaboration between humans and AI.
27 Feb 2025
Adrian Ott