Photographic portrait of Eftichia Kasselaki
In this Transformative Era, Leaders first need to transform themselves, serve a higher purpose, connect with others with their heart and minds, embrace diversity and, accelerate technology-enabled innovation.

Eftichia Kasselaki

EY Greece Partner, Consulting Services – Digital Transformation and People Advisory Services Leader

Driven by deepening connectivity with people, learning and leveraging leaders’ potential to contribute to a higher purpose. Enjoys reading and playing board games and ping pong with her sons.

Eftichia is Partner at EY in Greece and Digital Transformation and People Advisory Services Leader in the country. She advises CEOs, C-Suites and Directors across various sectors, on matters such as governance, organizational, leadership and people transformation, as well as transactions, family business growth and succession planning.

She joined EY in 2018 and, before that, she achieved a solid record in transformational leadership within the banking sector, serving in various leadership positions, such as Chief Retail Banking Officer - including digital leadership - and Group Human Resources and Branch Network General Manager, as well as through her role in the Board and the Strategy & Executive Committees. For her work, early in her managerial career, Eftichia was also honored with the “Quality Leader of the Year” award for Greece, by the Hellenic Management Association (EEDE).

At the beginning of her career, Eftichia worked as an organizational psychologist and management consultant, providing assessment, rewards, recruitment and development services in various industries in Greece and Cyprus.

Eftichia holds a Master’s Degree in Organizational Analysis and Behavior from the Lancaster Business School, and a B.A. in Philosophy and Psychology from the National and Kapodistrian University of Athens.

She enjoys spending time with her family and friends, reading, travelling, going to the theatre, cycling and playing board games and ping pong with her sons.

How is Eftichia building a better working world?

My primary assets have always been determination towards high-impact results, conceptualization and implementation of strategic / operational tactics, as well as investing in the people I lead, with a shared purpose; bringing unique value to the organization and the market.

I am passionate to partner with others to visualize, develop, question and set the leadership path that will lead to a better working world, focusing on innovation, experience, diversity & inclusion and entrepreneurship.

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