Our focus is to create a ripple of change. By supporting organizations in addressing the challenges of our evolving world, we lay the foundation for a more promising future.

Vasiliki Koura

EY Greece Partner, Consulting Services - Marketing, Sales and Service Leader, EY Studio+

Dedicated to providing high-quality services and creating a positive impact on society. A lover of the sea, sailing and diving — activities that bring her peace, balance and inspiration.

Areas of focus

Vasiliki is a Partner within the Consulting Services of EY in Greece, leading the Marketing, Sales, and Service team, while also overseeing the EY Consulting practice in Northern Greece.

She brings extensive experience in managing complex projects for leading financial institutions and pharmaceutical companies across Southeastern Europe. Vasiliki specializes in business and digital transformation, with a strong focus on marketing strategy, sales excellence, and customer service optimization.

Her work focuses on designing human-centered products and services that elevate customer experience, strengthen brand positioning, and accelerate commercial growth. Through data-driven insights and innovative approaches, she helps clients enhance go-to-market strategies, optimize customer journeys, and build agile, customer-centric organizations.

Vasiliki holds a BSc in Mathematics from the Aristotle University of Thessaloniki, recognized with the prize of exceptional academic performance, an MSc in Financial Economics from the University of Oxford and an Executive MBA from the Athens University of Economics and Business. In addition, she attended the Advanced Business Strategy Professional Development Program at the Harvard Extension School in Boston. 

How is Vasiliki building a better working world?

Ensuring that everyone feels valued and supported has been a priority throughout my professional life. By actively fostering a culture of trust and collaboration while embracing diversity, equity, and inclusion, we empower individuals to innovate and make a meaningful impact for themselves, our clients, and society.

This commitment to well-being, encompasses promoting mental health resources, flexible working arrangements, and wellness programs. As a founding member of the “Women in Tech” network in Northern Greece, I am dedicated to supporting and empowering women to take ownership of their careers and grow. Together, we can create a thriving workplace that contributes to a brighter future for all.

Insights

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