side view of young woman with laptop on knees using smartphone with night city on background

Why responsible AI is critical for trust and bottom-line performance

Responsible AI unlocks clear quantifiable business value. EY survey shows responsible AI converts risk into resilience and revenue growth as the future won’t wait.


In brief

  • Responsible AI drives quantifiable business value beyond compliance. It builds trust and competitive advantage.
  • Neglecting AI governance comes at a steep cost, with global losses averaging US$4.4 million per organisation.
  • Emerging technologies such as agentic AI demand proactive oversight and leadership upskilling to manage new risks.

The latest EY Global Responsible AI Pulse survey reveals that organisations embracing responsible AI are achieving strong gains in key areas such as revenue growth, cost savings, and employee satisfaction. In many cases, these benefits turn AI from a cost into a source of growth and advantage.

To understand why these gains matter, it is important to look at what responsible AI really involves.

Responsible AI comprises three essential components – communication, execution and governance. Communication involves organisations articulating and committing to a clear set of responsible AI principles internally and sometimes externally. Execution is when those principles are translated from words to action, through controls, key performance indicators and workforce training. Governance is the oversight needed to help ensure actions and principles stay aligned, through measures such as the establishment of monitoring committees and independent audits.

Building the foundation of responsible AI

Most respondents to our survey have implemented numerous responsible AI measures. These include defining clear principles, communicating them to employees, setting KPIs for compliance, providing training and education on how to use AI responsibly, and adopting controls to implement responsible AI principles. This reflects the capabilities of the surveyed organisations, all with annual revenues exceeding $1 billion, which enables them to invest in such measures.

Implementation of these measures is highest in sectors like technology, media and entertainment and telecommunications (TMT), where a higher dependency on technology and data for delivering core services makes responsible AI all the more critical. Organisations in these sectors are further ahead on governance, are more likely to have established an internal or external committee to oversee adherence to responsible AI principles and conduct independent assessments of responsible AI governance and control practices.

Irish organisations are also starting to build these foundations, just like their global peers.

While enterprise-wide integration of AI remains at quite low levels among the Irish organisations surveyed1, they are making considerable progress on putting the foundations in place to ensure adherence to responsible AI principles. Almost one third (31%) of respondents have assigned a specific budget or funding stream for responsible AI efforts. In addition, 37% say they have provided training and education to employees on how to use AI responsibly.

Notably, 31% of the Irish organisations surveyed have established real-time monitoring to uphold responsible AI principles.

Why responsible AI matters

This progress matters. The benefits of responsible AI cannot be realised through the adoption of principles alone. It requires clear articulation of those principles, while robust controls and strong governance are essential to ensuring responsible AI translates from words into actionable reality that can be repeated consistently.

AI has already delivered significant benefits for many organisations. Eight in 10 respondents to the global survey report improvements in efficiency and productivity, a key focus in the early stages of AI adoption. Nearly as many cite enhanced innovation and technology adoption, while three quarters of respondents say AI has improved their ability to understand customers and respond quickly to changing market conditions.

In key areas like revenue growth, cost savings, and employee satisfaction, AI has yet to deliver robust results. For many organisations, turning AI investments into real bottom-line gains remains a challenge.

Interestingly, Irish organisations are beginning to see these improvements despite being still at the early stages of AI adoption. For 17% of Irish respondents, AI usage has delivered cost savings while a further 11% have seen revenue growth which can be attributed to it. In addition, 14% of respondents said it had resulted in improved employee satisfaction. 9% of respondents said it had delivered an acceleration in the scaling up of pilots or proofs of concept while the same number cited an improved ability to respond rapidly to market changes as a benefit of AI usage.

The survey findings indicate a clear link between responsible AI adoption and improvements to the profit and loss statement. Organisations that are adopting governance measures such as real-time monitoring and oversight committees are far more likely to report improvements in revenue growth, employee satisfaction and cost savings.

The logic underpinning the link is clear. Principles become actionable through robust governance, and sound governance makes models considerably more likely to reach production and drive growth. A strong commitment to responsible AI can then ease employee anxiety, strengthen brand reputation, and build customer loyalty, thereby contributing to revenue growth. Governance also helps prevent costly technical and ethical breaches.

Eoin O'Reilly
Responsible AI can’t just be a set of principles on paper; it has to be woven into everyday decision-making. That means clear governance, strong controls, and ongoing oversight to turn ambition into action. Organisations that do this well don’t just reduce risk. They earn trust, enhance their reputation, and create real business value. The message is simple, embracing responsible AI maximises the return on AI investments and turns it into a true competitive advantage

The high cost of ignoring AI risks

Responsible AI adoption has benefits but neglecting it can come at a steep cost. Almost every company in the global survey (99%) reported financial losses from AI-related risks with 64% experiencing losses in excess of US$1 million. On average, the financial loss to organisations that have experienced risks is conservatively estimated at US$4.4 million. That amounts to an estimated total loss of US$4.3 billion for the 975 respondents to the global survey.

The most common risks organisations reported are non-compliance with AI regulations (57%), negative impacts on sustainability goals (55%), and bias in outputs (53%). Issues such as explainability, legal liability, and reputational damage are less prominent but are expected to grow as AI becomes more visible and deployed at scale.

Irish respondents share similar concerns. Key concerns are in relation to AI usage were the lack of explainability in AI decision making and bias or discrimination in AI outputs – each cited by 63% of Irish respondents. 57% expressed fears in relation to a failure to disclose the purpose, design and impact of AI systems to stakeholders or end users was a matter of concern. The same number were worried about non-compliance with AI regulations. Cybersecurity vulnerabilities introduced by AI systems were cited by 54% of respondents with the same number pointing to misuse of AI by employees or customers as one of their main causes for concern.

Eoin O'Reilly
AI risk is a strategic issue, not just a compliance one. Organisations that treat risk management as a tick-box exercise miss the bigger picture that trust, and resilience are now competitive differentiators. As AI scales, the ability to anticipate and address emerging risks such as explainability and sustainability will separate leaders from laggards

Interestingly, high energy and resource use impacting sustainability commitments and goals was called out by 49% of respondents.

Irish organisations are taking steps to address the risks associated with AI usage. 

Lack of knowledge leaves companies exposed: Despite the mainly positive findings of our survey, it’s clear that many C-suite leaders don’t have sufficient understanding of the controls required to mitigate AI risks. While many organisations have controls in place, knowledge gaps persist. When asked to match the appropriate controls against five AI-related risks, only 12% of the respondents to the global survey got them all right. This lack of knowledge has consequences. There is a direct correlation between the scale of the loss incurred due to AI risks and a lack of appropriate controls. This highlights a clear need for targeted upskilling of the C-suite and not just those employees who will be using AI.

Agentic AI and citizen development: the new frontier

The AI risk environment is evolving rapidly, with the advent of agentic AI presenting new governance challenges. These systems operate continuously, adapt quickly, and require limited human intervention, making traditional oversight models insufficient. Most organisations are already implementing governance frameworks to address risks. Governance measures being implemented include continuous monitoring and incident escalation processes for unexpected agentic behaviours.

Irish organisations have a broadly positive view of agentic AI and citizen development with a majority of respondents saying their organisations are encouraging or at least permitting employees to develop AI agents. More than one third (34%) of respondents say their organisation actively encourages it while 14% permit it under specific conditions or use cases. For a further 17%, policies vary by department. Only 34% of respondents said their organisations prohibit its use.

Very importantly, the overwhelming majority (96%) of those organisations that encourage or permit agentic AI development have responsible AI guidance in place. In 39% of cases this is takes the form of formal, organisation-wide policies or frameworks aligned to responsible AI principles while the remainder provide informal guidance or suggested practices which are not standardised across the organisation.

Irish organisations also maintain a high level of vigilance in relation to agentic AI use with 57% of respondents saying a central inventory is kept of all agentic AI use cases and activities. In 40% of cases, the respondents say their organisation has moderate visibility with awareness of some, but not all, agentic AI use cases.

Eoin O'Reilly
The autonomous nature of agentic AI introduces new risks that can escalate quickly, making robust controls necessary to prevent costly disruptions and ensure system integrity. The proactive stance of Irish organisations in monitoring usage and issuing guidance is very welcome in that context

A critical aspect of agentic AI that is being overlooked by many organisations is the advent of the hybrid AI-human workforce. This will present challenges for workforce models but only a third (32%) of global respondents say their HR team is developing strategies for managing such environments. At the same time, this does indicate that companies are beginning to think strategically about the longer-term possibilities and workforce implications of the technology.

The emergence of agentic AI with all of its implications for risk and workforce organisation highlights the need for responsible AI to evolve in step with technology and workplace behaviours. Defined frameworks, proactive oversight and strong leadership understanding are critical if organisations want to realise the tangible bottom-line benefits of responsible AI.

Actions for Irish business leaders

Here are three actions Irish business leaders can take to strengthen their organisations’ AI governance and controls, and boost business performance:


Summary

The EY Global Responsible AI Pulse survey highlights that organisations adopting responsible AI achieve measurable gains in efficiency, innovation, and customer responsiveness, while those neglecting governance face considerable losses. Strong governance built on clear principles, robust controls, and effective oversight drives tangible gains in revenue, cost efficiency, and employee satisfaction. Irish organisations show early progress with budgets, training, and monitoring in place. Emerging agentic AI introduces new risks and that makes leadership upskilling and proactive policies critical for sustainable competitive advantage.

About this article

Contributors