Attractiveness surveys

EY Attractiveness surveys are widely recognized as a key source of insight into foreign direct investment (FDI).

EY Luxembourg Attractiveness Survey 2022

An examination of the performance of, and perceptions towards, Luxembourg as a destination for foreign direct investment.

How can Europe attract next-generation inward investment?

To thrive in a period of transformation, Europe needs to adapt to investors’ new requirements, EY’s 2023 Europe Attractiveness survey shows.

21 Jun 2023 Julie Linn Teigland

How can Europe turn on the taps of foreign investment?

The post-COVID-19 recovery of foreign investment in Europe stalled following fresh shocks in 2022 — but flows could increase in 2023.

11 May 2023 Julie Linn Teigland

About the EY Attractiveness program

By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.

A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.

The program has a 21-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.

Additional geographic perspectives

One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.

Find out how countries and regions are benchmarking their investment attractiveness in the following reports:

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