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Why brands in India are turning to experiential marketing
Experiential marketing is becoming a core growth strategy in India as brands respond to changing consumer preferences through live and immersive experiences.
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How Indian industries are adapting to CBAM and carbon pricing
EU CBAM is reshaping Indian exports by pricing carbon, tightening emissions verification and pushing firms to compete on verified low-carbon performance.
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How a strong trade credit policy drives business growth and liquidity
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Why ferrous scrap is becoming a strategic lever for Indian steelmakers
Discover why ferrous scrap is a strategic lever for Indian steelmakers, covering decarbonization, cost stability, supply resilience and policy shifts.
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The future of Global Capability Centers in India: Policy shifts
India’s GCC sector is benefitting from tax reforms, safe harbour rules, GST clarity and incentives driving growth, innovation and global competitiveness.
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GoI-state fiscal transfers: The next five years
The 16th Finance Commission report analyzes tax devolution, grant discontinuation and fiscal transfer shifts impacting the finances of states and Center.
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