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How marketers are moving from AI adoption to AI marketing maturity
Discover how AI is reshaping marketing in India through content, measurement, propensity modeling and connected customer and sales journeys.
INSIGHTS
India’s clean air agenda: From pollution control to better health
Explore how India can tackle air pollution through cleaner transport, emissions control, better monitoring and coordinated action for healthier communities.
INSIGHTS
The AI value realization gap in customer service
Discover how AI in customer service can help address customer experience, productivity and business value through data, governance and scalable models.
INSIGHTS
The next frontier of AI: Building autonomous enterprises
Discover how autonomous AI and AI agents can help enterprises through intelligent automation, trusted AI, data and smarter decision-making.
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How AI is rewriting the economics of IT services
Listen to the EY India Insights podcast on how AI is reshaping IT services economics, margins, cash flows and long-term value creation.
Rebalancing India’s trade deficits
Explore India’s trade balance, merchandise deficit, services surplus, BRICS+ trade and strategies to strengthen exports and external resilience.
How nuclear energy can support India’s clean energy transition
Listen to the podcast on how nuclear energy and SMRs can support India’s clean energy transition, energy security and decarbonization.
Featured case studies
Reimagining healthcare through AI-powered claims adjudication
Discover how the National Health Authority combines intelligent automation and human oversight to deliver faster, more consistent claims decisions.
How a steel unit transformed safety from compliance to culture
A multi-year journey reshaped organizational safety culture, leadership behaviors and risk management to deliver leading safety performance.
How Maruti Suzuki scaled AI powered talent assessment
Maruti Suzuki streamlined large‑scale talent assessment using AI, enabling faster, more consistent and future‑ready people decisions.
How Ford is advancing accounts receivable operations through AI
Ford is driving its digital and AI-led transformation of accounts receivable by automating invoice matching and dealer communications.
How Pernod Ricard India’s Finance CoE became future-ready for growth
Centralizing 40+ finance units, Pernod Ricard India embraced digital, efficient, and future-ready finance operations.
How Tata Steel became a leader in risk management in the steel sector
Proactive risk mitigation has helped the steel giant advance its ambition of becoming a globally respected organization built on transparency.
Explore insights and services for your C-suite role
We know the imperatives of transformation and sustainable growth place varying demands on leaders across the C-suite, so we’ve curated our most actionable insights and relevant services for each leadership role.
Our latest thinking
How forensic and legal readiness strengthens corporate investigations
Explore the EY India Insights podcast on achieving investigation readiness and strengthening governance to build organizational resilience
How IFRS 18 for financial services can reshape GCC reporting
Learn how IFRS 18 impacts financial services GCCs, including operating classifications, MPM disclosures, systems, controls and reporting readiness.
How cybersecurity can evolve for the age of AI
Listen to the EY India Insights podcast on how secure AI adoption, identity security and data governance can help businesses strengthen cyber resilience.
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