Media & Entertainment

Welcome to a studio called India: The future of media and entertainment

Explore 'A studio called India,' an EY report with the Ministry of I&B, showcasing India's media growth, talent, innovation, and global M&E industry leadership.

India’s rising concert economy: A new era of live entertainment

India's concert economy is booming, driven by rising demand, disposable incomes, and large-scale events like Coldplay's tour, fostering economic growth and sustainability.

Shape the future: Indian media & entertainment is scripting a new story

The revolution in Indian Media and Entertainment sector is transforming digital media and advertising. EY India explores the future of India’s M&E industry.

The Great Indian Traveller: Trends shaping the way India travels

Travel trends in India are reshaping the tourism sector. Explore how the travel industry is evolving, driven by emerging tourism trends & growth in India.

How much productivity can GenAI unlock in India? The AIdea of India 2025

Explore AIdea of India 2025 to find out how Gen AI is transforming industries, boosting productivity & reshaping India’s digital economy with innovation.

AIdea 2025 report - Industries in transformation: Media and Entertainment

GenAI is transforming India’s media and entertainment sector, boosting content creation, engagement, immersive experiences, personalized ads, and gaming.

How the M&E sector can tackle India’s growing piracy menace

Explore effective strategies for India's M&E sector to combat the escalating challenge of content piracy and protect intellectual property. Learn more

How influencer marketing is impacting brands in India

EY highlights India’s influencer marketing sector is projected to reach INR3,375 crore by 2026, with a CAGR of 18%.

Reinvent: India’s M&E sector is innovating for the future

M&E Sector's Transformation & Growth: EY highlights Indian M&E sector crossed INR2.3 trillion in 2023, and is expected to reach INR3.1 trillion by 2026.

The music economy creator – The rise of music publishing in India

Explore the evolution of music publishing in India with insights into the music economy creator and uncover the rise & impact on India’s musical landscape.

New frontiers - Navigating the evolving landscape for online gaming in India

Dive into India's online gaming landscape: economic influence, MeiTY regulations, GST changes, and strategic initiatives for sustained growth. Explore now!

Windows of opportunity: India’s M&E sector maximizing across segments

EY highlights the Indian M&E sector continued its strong growth trajectory. Learn more about the M&E industry’s current state, key trends & future outlook.

How an enterprise service mesh will ensure zero trust security for multi-cloud applications

Find out how an enterprise service mesh will help organizations manage their micro application services and usher legacy apps into the cloud.

Online gaming in India – the GST conundrum

EY outlines the implications under the GST laws on the emerging online gaming industry. Learn more about GST regime for Online gaming Industry.