Strategy and Transactions

EY can help you manage the crisis and stabilize your business in the short-term. We can also help you navigate the downturn and position yourselves for the recovery or look beyond to enable your transformation through corporate strategy and transactions, M&A and divestments.

Our latest thinking

IBC at 10: How India’s debt market has evolved 

Explore how the Insolvency and Bankruptcy Code has reshaped India’s credit culture, boosted investor confidence and unlocked value in stressed assets.

24m 54s

How secondary transactions are evolving in Indian start-up ecosystem

In this EY India Insights episode, we examine the pricing of secondary transactions in Indian start-ups, with valuations aligning with primary rounds.

9m 40s

How India is driving dairy value to lead the global market by 2047

India’s dairy sector must shift from volume to value through productivity, quality, infrastructure and export readiness to build global competitiveness.

Rethinking secondary transaction discounts in Indian start-ups

Secondary transactions in Indian startups rarely come at a discount, with most priced in line with primary rounds.

How purchase price allocation impacts M&A

In this EY India Insights episode, Parag Mehta discusses how PPA under Ind AS 103 is emerging as a strategic lever in M&A, shaping earnings, tax and returns.

4m 32s

How organizations are unlocking business transformation through AI

Listen to our podcast on how AI is reshaping business transformation across Indian enterprises with AI ready data, governance and clear transformation roadmaps.

14m 13s

How selective investing shaped India’s M&A deals in 2025

India’s M&A in 2025 favored fewer, larger deals as value rose 18%. Infrastructure-led and cross-border deals surged; PE remained disciplined amid uncertainty.

PE buyouts in India: The story so far

India’s PE market is shifting towards control-focused buyouts, driving operational value, sector growth and stronger exit pathways in a maturing investment landscape.

Redefining operational due diligence in India’s evolving deal landscape

Operational due diligence in India is evolving from risk mitigation to execution certainty, shaping value creation in private equity and M and A deals.

How Indian firms approach Purchase Price Allocation: Industry trends

EY PPA study highlights how Ind AS 103 impacts M&A accounting in India, with sector-wise benchmarks on intangible assets, goodwill, and deal value allocation.

Onwards and upwards: A positive outlook for private credit in India

Private Credit In India: Discover how the private credit market has progressed in India. Explore the growth of private credit fund & alternative lending.

Nine years of IBC: Transforming India’s insolvency landscape

IBC’s nine-year journey shows stronger credit discipline, faster revival, and improved NPAs, while delays and the 2025 Amendment Bill aim to modernize insolvency reforms.

EPR compliance: The new ESG test for Indian companies

EPR compliance is reshaping ESG in India non-compliance risks fines and lower valuations, while sustainability leaders gain a competitive edge.

Reimagining proxy advisory in India: An investor relations playbook

Explore India’s proxy advisory ecosystem, domestic & global players, and strategies for IR teams to align governance with investor expectations.

RBI gold loan guidelines 2025: Impact assessment and key changes

Read our full report on the significant changes in RBI's Gold Loan Guidelines for 2025 and their potential impact on the financial landscape in India.

Sustainable Aviation Fuels: Paving the way for greener skies

Discover how sustainable aviation fuel (SAF) is revolutionizing air travel and reducing carbon emissions. Learn more about the future of green aviation.

Navigating the M&A landscape of India: Insights of H1 2025

India's H1 2025 Merger & Acquisitions activity reaches US$50B, led by major transactions, strong power sector growth & steady domestic and PE engagement.

Understanding SEBI’s updated rights issue regulations

Learn how SEBI’s new rights issue framework simplifies fundraising, empowers investors, and enhances market efficiency in India’s capital markets.

7m 54s

How new Rights Issue framework simplify processes and empower investors

SEBI streamlines rights issues with a 23-day timeline, automated allotments, and lower costs—boosting efficiency and investor participation. Learn more.

Purchase Price Allocation Study: Intangible asset recognition to add value

EY Purchase Price Allocation study highlights how intangible assets and goodwill drive value in Indian M&A landscape, offering insights for value creation.

Connecting the dots: M&A deals in the technology services in 2024

Discover key trends in 2024 M&A for technology services, with 850+ deals, $30B+ value, PE-backed roll-ups, and insights on cloud, AI, and digital transformation. Learn more.

How India’s PE/VC outlook for 2025 remains positive amid uncertainty

India’s PE/VC outlook for 2025 remains positive despite uncertainty. EY India explores trends in private equity and venture capital investments & funds.

How AI is activating step changes in Indian education

AI in Indian education is driving step changes in the learning landscape. Explores AI tools, future trends, and innovations in the Indian education system.

How India Inc. can navigate the road to financial resilience

Explore key findings from the 2024 Cost of Capital Survey, revealing insights into India Inc.'s financial resilience and strategic growth.

Driving Competitive Differentiation: M&A Outlook for 2023 in Tech Services

Explore Indias healthcare evolution and future goals in our in-depth analysis. Uncover the strides and vision for a healthier India. Learn more.

How data protection plays an important role in an M&A transaction

Data privacy can create a competitive edge in M&A deals, but the DPDP Act, 2023 brings compliance costs & complexities. Learn how enterprises can adapt.

Related Services

Corporate Finance Consulting 

Our Corporate Finance consultants leverage deep financial and capital markets experience to help CFOs drive sustainable value. Learn more.

Debt and special situations

EY India Debt Management & Special Situations Services help organizations restructure, recover value, & adapt swiftly to disruption & complex challenges.

M&A due diligence consulting

EY M&A Due Diligence consulting help businesses assess value drivers, optimize deal structures & mitigate risks to drive opportunities in M&A deals.

EY Merchant banking services

Explore merchant banking services by a SEBI Registered Category I firm and IBBI Registered Valuer, supporting strategic planning, transactions, and business valuation.

Private Equity Strategy Consulting

EY-Parthenon provides Private Equity Strategy Consulting to private equity firms by helping clients maximize value throughout the investment lifecycle.

About EY-Parthenon

Explore EY-Parthenon's strategy consulting services in India, offering expertise in digital transformation, corporate growth, transaction execution, and turnaround strategies.

Strategy, transaction and transformation consulting

Transformation Consulting services at EY integrate strategy, transactions, and technology to drive accelerated growth for end-to-end enterprise change.

Tech services: Deal insights series 2025

Read the latest quarterly analysis of M&A activity in the technology services sector, including deal trends, investment drivers, and emerging market insights.



Our EY Strategy and Transactions team



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