How a Cleveland-based motorcycle company found its niche in eMoto

In this episode of Decoding Innovation, Scott Colosimo, founder and CEO of LAND Energy, shares how his company pivoted to making electric bikes.

Listen now on Apple PodcastsSpotify and Google Podcasts, and watch on YouTube.

Scott Colosimo is the founder and CEO of Cleveland CycleWerks, which was making traditional motorcycles in an existing market that had not undergone major changes for more than a century. During the COVID-19 pandemic, he decided to build a new electric prototype: eMoto. The eMotos include electric pedal-less throttle-controlled bicycles, electric mopeds and motorcycles.

In the first episode of a two-part series, Scott talks about the founding of his new venture, LAND Energy, and how the company managed to navigate the pandemic and post-pandemic landscapes. Further, he describes how his design background helped him finalize the ideal prototypes and how hiring only the A-players in their respective fields improved the dynamics of the new company.

Key takeaways:

  • Electrification of motorcycles offers more freedom and benefits, compared with traditional gas motorcycles. It provides the opportunity to tweak the design and move the components.
  • One of the biggest mistakes companies make is manufacturing a product without studying the market. It is important to study the market and consumer first, and curate the insights before moving to production.
  • With increasing pressure from stakeholders and governments, the transition from gas to electric vehicles is a natural progression.

For your convenience, full text transcript of this podcast is also available. Read the transcript.

Presenters

Photographic portrait of Scott Colosimo
Scott Colosimo
Founder and CEO, LAND Energy

Podcast

Episode 22

Duration 26m 09s

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In this series

Series overview
(Event List - Manual)

How a Cleveland-based motorcycle company found its niche in eMoto

In this episode of Decoding Innovation, Scott Colosimo, founder and CEO of LAND Energy, shares how his company pivoted to making electric bikes.
Podcast

Episode 22

Duration
26m 09s

Presenters

Scott Colosimo

Founder and CEO, LAND Energy

How innovations in the nuclear sector can help move toward net zero

In this episode, Martin Freer, nuclear physicist and the Director of Birmingham Energy Institute and the Energy Research Accelerator, discusses the role of alternative fuels and the potential of nuclear energy.
Podcast

Episode 21

Duration
43m 02s

Presenters

Martin Freer

Director, Birmingham Energy Institute, University of Birmingham; Director, Energy Research Accelerator

Why seagrass is an effective replacement for fossil-based plastic

In this episode of Decoding Innovation, Malthe Larsen, CTO and Cofounder of Coastgrass, shares how bio-composite materials, such as seagrass, can be used for making climate-friendly plastic.
Podcast

Episode 20

Duration
28m 03s

Presenters

Malthe Larsen

CTO and Cofounder, Coastgrass

Why not all disruptive innovations are truly disruptive

In this episode of the Decoding innovation podcast series, Pete Foley, an independent consultant, shares his insights on how psychology and behavioral science can be applied as a catalyst for innovation.
Podcast

Episode 19

Duration
36m 41s

Presenters

Pete Foley

Founder, Pete Foley Innovation LLC

How circular economy acts as an enabler to build sustainable societies

In this episode of Decoding Innovation, Keiran Smith, CEO and co-founder of Mr. Green Africa, discusses circular economy and how technology is changing the way plastic is recycled worldwide.
Podcast

Episode 18

Duration
39m 00s

Presenters

Keiran Smith

CEO and Co-Founder, Mr. Green Africa

Why a mindset shift matters for implementing circular economy

In this episode of the Decoding innovation podcast series, Helen Burdett, Head of Technology Strategy at the World Economic Forum, talks about circular economy as a vision for the future.
Podcast

Episode 17

Duration
29m 00s

Presenters

Helen Burdett

Head, Technology Strategy, World Economic Forum

How one startup is progressing toward commercialized nuclear fusion

In this episode of Decoding Innovation, Scott Krisiloff shares Helion Energy’s journey so far in creating electricity from nuclear fusion and the subsequent plans to commercialize this form of energy.
Podcast

Episode 16

Duration
24m 51s

How high-pressure water stored underground may reshape energy storage

In this episode of the Decoding Innovation podcast, Quidnet Energy CEO Joe Zhou discusses the use of innovative geomechanical methods and its impact on the global energy industry.
Podcast

Episode 15

Duration
25m 56s