Commercial strategy consulting

The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team focuses on commercial and go-to-market strategy, customer experience, pricing strategy, revenue optimization, sales and marketing effectiveness as part of our clients’ M&A, turnaround and strategic growth priorities.


What the EY-Parthenon commercial strategy team can do for you

The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team works with Fortune 1000 and private equity firms to unlock commercial value through sustainable customer-centric capabilities powered by the right analytics, processes, roles, and culture throughout M&A, turnaround and strategic growth journeys.

Our team has deep analytics capabilities to support the improvement of commercial aspects across the marketing, sales, and customer continuum:

  • Margin decomposition to understand true profitability
  • Customer analysis to understand contribution, churn, and lifetime value by segment
  • Quantitative analysis to support product assortment and pricing decisions
  • Regression analysis to correlate marketing spend to revenue and growth for targeting
  • Geospatial demand profiling, demographics analysis, and geographic targeting
  • Cost to serve modelling by channel, outlet, or geography
  • Quantify synergies and growth opportunities to support pre-deal or cleanroom efforts
  • Sales representative and/or channel margin analysis to rank performance

Our latest thinking

Should CEOs double-down on business transformation in the face of uncertainty?

Business transformation is front and center on the 2024 CEO agenda, the latest EY report finds. Read more.

30 Jan 2024 Andrea Guerzoni + 2

Five ways private equity can unlock the power of pricing

Read our latest EY-Parthenon B2B Pricing article highlighting the role of pricing capabilities in maximizing value.

29 Aug 2023 Malik Ajani Jr + 2

How B2B pricing strategies widen the gap between PE winners and losers  

Read the 2023 EY-Parthenon Global B2B Pricing Study highlighting the role of pricing capabilities in maximizing value.

31 May 2023 Laura Higgins + 1

How can you create a growth strategy where everyone wins?

Today’s growth-at-all-costs model is broken. It’s time to redefine growth that delivers value for everyone.

12 Apr 2022 Laurence Buchanan + 4

How can your digital investment strategy reach higher returns?

The 2022 Digital Investment Index reveals that companies struggle with digital strategy and measuring returns on their technology investments. Read more.

05 Apr 2022 Joongshik Wang + 2


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