Laurence Buchanan
Digital transformation is a continuum. A key challenge is how to combine freedom to innovate and disrupt with the rigor required to industrialize. The real aim is to scale fast, rather than fail fast.

Laurence Buchanan

EY EMEIA Customer & Growth Leader; CEO, EY-Seren Limited

Helping clients navigate the transformation age through human-centered design and digital transformation.

Laurence is a partner with Ernst & Young LLP and leads EY Customer & Growth for EMEIA. He is also CEO of EY Seren, a design and innovation agency, based in London.

He works with clients to help them understand and respond to the opportunities and threats posed by digital disruption and then re-imagine growth through human-centered design, innovation and business transformation.

Prior to joining EY, Laurence spent a decade at a leading global technology organization, where he was EMEA Vice President for CRM and five years with other consulting firms in practice leadership roles.

A recognized authority on digital transformation, customer experience and CRM, he has worked across a wide range of sectors, including telco media, life sciences, retail and sports.

He received an MA in History from the University of Oxford.

How Laurence is building a better working world

“I believe that digital disruption creates both untold opportunities and existential threats for clients in every industry sector. I work with EY clients to help them navigate the difficult path of re-imagining their businesses model, customer experience and end-to-end operations, in order to survive and ultimately thrive in the age of transformation.”

Contact Laurence