Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Transformative experiences that move people and shape markets

EY Studio+ combines design, technology and commercial insight, augmented by EY.ai and powered by our full spectrum of services.

EY Studio+ Shape the future with confidence

Powering next-gen services with AI in regulated industries 

Agentic AI advancements will shift investment to agentic experiences, but keeping humans at the center of customer experience transformation will be critical. Our research with MIT Technology Review explores this pivotal shift in regulated industries. 

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From AI to AX: empathy demand in the next generation of AI-powered services

In the latest edition of Human Signals, we reveal how understanding biases for human interaction can shape the future of customer service. Discover insights on co-creating AI models that address consumer empathy demands, like transparency and control, when stakes are high.

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Our latest thinking

Rethink customer experience as human experience

Technology is defining customer experience but differentiation comes from connecting to what is essentially human. Read more on studio.ey.com.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent customer. Read more on studio.ey.com.

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.


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