How can blockchain transform a gaming platform into a game changer?
A blockchain solution gives Microsoft Xbox an infrastructure that helps them manage and provide a better partner experience.
The $120b video game industry employs some of the brightest creative and technological minds. While this marriage of creativity and technology was bringing enjoyment to the masses, Microsoft Xbox’s royalty process meant that game publishers faced some unique challenges due to legacy technologies limitations.
Global gaming industry$120b
of forecasted revenue, serving over 2.7 billion consumers worldwide.
The gaming industry serves over 2.7 billion consumers worldwide. This is enabled through partnerships between gaming platforms such as Xbox and thousands of publishers, developers, authors, designers, production houses and distributors. These relationships are all key in maintaining a high-quality product and attracting the best talent and creators to the platform.
Microsoft Xbox’s legacy system for securing and managing royalty processing was cumbersome, taking 45 days to access validated financial information about royalties earned. Along with paperwork, this was not giving the best experience to many game publishers, especially the ones with small businesses and limited resources.
EY and Microsoft wanted to help the gaming industry play fair, so the team asked themselves: could blockchain be a game-changer for the gaming industry?