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Toronto, Canada
Bringing digital transformation experience and industry insights to help clients realize their strategic ambitions.
Brenda New is a Partner within the Technology Consulting service, where she helps financial services organizations through complex and large-scale digital transformations. With deep knowledge in operational excellence and a strong understanding of industry trends, she helps leaders sharpen their strategic priorities and adapt confidently to evolving market demands to drive sustainable growth and long-term competitiveness.
Brenda helps clients turn their strategic ambitions into practical and executable plans. Her strength lies in providing technology-enabled solutions that result in meaningful business outcomes. She is committed to bringing the full power of EY’s capabilities to clients and building enduring, trusted partnerships.
Brenda holds an MSc and a Sloan Fellowship in Global Strategy and Leadership from London Business School in the UK.
How Brenda shaping the future with confidence
As a proud ambassador of EY’s Entrepreneurs Access Network, Brenda champions one of the organization’s most impactful business accelerators. She advocates for underrepresented entrepreneurs by supporting access to learning, mentorship and networks that strengthen growth and resilience. Through her involvement in the Network, Brenda plays an active role in helping entrepreneurs overcome systemic barriers and build strong, sustainable businesses.