Photographic Portrait of Mario Viola
Legalization has redefined a centuries-old industry. We now have the opportunity to connect regulators, operators and consumers to shape the future of the cannabis sector together.

Mario Viola

EY-Parthenon Senior Consultant, Strategy | Americas Cannabis Centre of Excellence

Italian landed in Canada with an unmatched passion for cannabinoids disrupting the future of markets and innovation. Committed to designing winning strategies in emerging and unpaved markets.

A consumer-centric value proposition is pivotal to succeed in the cannabis industry. As an EY Canada Senior Consultant in EY‑Parthenon’s strategy group, Mario supports integrated go-to-market efforts for clients through the EY Cannabis Centre of Excellence.

Mario pairs extensive knowledge of cannabis genetics, commercial strategy, regulations and market trends with experience in corporate governance, corporate strategy, organizational design and improvement. At EY, he empowers cannabis clients through the design and execution of market-entry strategy, market assessments and legal frameworks. Mario also contributes to industry thought leadership and research.

Mario holds a Bachelor’s degree (political science and government) with cum laude distinction from Sciences Po Paris, in France.

How Mario is building a better working world

“As a first-generation university graduate and corporate professional, I have mastered the ability to reach success when the path forward appears unclear. The path to victory in a newly regulated sector is not much different. I want to empower clients to dominate in their chosen playing field through the definition of a value proposition that will translate into game-changing core capabilities and offerings.”

Contact Mario