Photographic portrait of Rodger So

Rodger So

EY Canada Consumer Sector Leader – Western Canada

Arts lover. Culture builder. Tax nerd. Amateur economist. Keen observer of consumer behaviour.

Office Vancouver, CA

A Partner at EY, Rodger brings together the firm’s multidisciplined professionals from all service lines to provide comprehensive professional services for consumer products and retail clients across Western Canada.

Rodger also coordinates and executes the day-to-day tax planning, compliance and reporting activities for his clients. He brings 15 years of experience in public accounting, and works with domestic and international organizations alike. Before joining EY in 2014, he held tax roles at an international bank and another Big Four firm.

Rodger is a Canadian Chartered Professional Accountant and member of the Canadian Tax Foundation. He currently plays an active role on Capilano University’s Board of Governors.  A passionate supporter of the arts, Rodger previously served as Treasurer and Board member of a Vancouver-based performing arts festival.

Rodger earned a Master of Arts in Economics from the University of Victoria, and also holds a Bachelor of Arts and Diploma in Accounting from the University of British Columbia.  

How Rodger is building a better working world

“The very way people live, shop and purchase has changed by leaps and bounds in recent years. Businesses operating in the consumer products and retail industries can’t afford to simply keep pace with that change. Succeeding long term means getting out ahead of the next trend, and adapting to the new world of customer expectations. We love diving into that challenge with clients, and unlocking the possibilities together.”

Contact Rodger