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Generative AI

Harnessing the transformative power of AI is essential to enable sustainable growth for organizations. EY offers Generative AI enablement services designed to build confidence and drive exponential transformation with humans at the centre. 

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Putting the intelligence back in AI – prepping your organization to be future ready

Carlos Perez Chalico
10 May 2023

Generative AI takes traditional AI one step further by creating new content and processes based on advanced algorithms and deep learning techniques to analyze patterns in existing data to generate new outputs. This disruptive technology is reshaping industries as we know them by innovating processes and transforming the way we do business. As this subset of artificial intelligence continues to grow, it will undoubtedly disrupt traditional practices across various sectors. While Generative AI presents exciting opportunities, it’s imperative to consider how it can be developed and deployed confidently in your organization.

According to a recent survey by fishbowl, 70% of workers using ChatGPT at work are not telling their bosses; the overall usage of ChatGPT among professionals has increased to 43%.¹

How EY can help

At EY, we bring together deep business insights, industry knowledge and a strategic ecosystem to help you navigate the challenges and embrace the opportunities presented by Generative AI. We can help organizations successfully — and confidently — adopt Generative AI by providing guidance on these foundational elements:

  • Generative AI strategy and roadmap – enterprise reimagined

    A roadmap for value creation through business model or operating model transformation balancing risk and reward:

    • Strategic use-case selection to enable broader corporate strategy
    • Align AI investment areas with strategic priorities with the most impact
    • Consider feasibility by evaluating the data strategy and infrastructure
    • Roadmap the adoption of new services and the business model
    • Cost analysis for services roadmap

  • AI risk management (responsible AI)

    Process, procedures and enablement of model risk management for generative AI models:

    • Assess AI governance current and target state based on your organization's risk appetite
    • Integrate responsible generative AI risks and mitigation strategies in your governance and risk management framework
    • Operationalize the governance framework to activate responsible generative AI innovation

  • People impact

    Placing humans@the centre to optimize technology adoption focusing on skill development, enabling the necessary mindset and behaviours, and building a future-proof organizational structure while leading the change journey. We believe the future of work is a seamless collaboration between humans and AI. Our People Advisory Services supports organizations in the Generative AI transformation by evolving culture and people operations to succeed in a world where people work alongside machines.

  • Scaled use-case enablement

    Prototype, build, scale and deliver human-centric business transformation:

    • Conduct a technical analysis considering factors such as scalability, compatibility and ease of integration
    • Model fine-tuning of your data
    • Deploy models to stage with agility and speed to test out how quickly they work for your business
    • Prove (or disprove) the value of this technology for your planned use cases quickly
    • Combine with other technologies to enhance the value of insights

  • Board and employee training and upskilling

    Broaden the awareness and training of the technology and its applications to boards, executives and employees through organizational training and hosted training lab services.

  • Innovation as a service

    Co-innovate with clients in EY environments and prompt engineering services that allow you to experiment and try new things through our hosted innovation lab, third-party data integration services and innovation to scale strategy enablement. 

Supercharge your transformation with EY’s Generative AI-powered solutions

Accelerate your Generative AI adoption by applying our off-the-shelf solutions that span strategy and planning, risk management, use case enablement, innovation as a service, and training and awareness.

Supporting you on your Generative AI journey

At EY, we have tailored solutions that act as a foundation for reimagining your enterprise. We can help you fuel exponential transformation across your business, augment human capabilities, and create long-term value with a positive human impact. 


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