7 minute read 6 Oct 2020
Picture shows a spectacular view on the mountains

Is your sustainability strategy getting enough "likes”?

By Stephan Geiger

Partner, Head Advisory – Climate Change and Sustainability Services (CCaSS), EY Switzerland

Trusted advisor in the sustainability agenda, regulatory transformation and governance projects. Passionate about his family, sports, mountains and the ocean.

7 minute read 6 Oct 2020

The 10 key action points of the EU Action Plan ultimately aim to reorient capital flows towards a more sustainable economy, foster long-termism and manage the increasing importance of sustainability risks. Given the quick-paced EU developments, Swiss ESG market players cannot assume that leading today will necessarily mean leading tomorrow.

Recommended Action
  • Integrate sustainability risk across all asset classes.
  • Address stakeholder demand for transparency around investment footprint by enhancing stewardship.
  • Anticipate shifts in the ESG market to maintain a leading position in a rapidly changing environment.

Amajor transition to a more sustainable, low-carbon, resource-efficient circular economy is key for the long-term competitiveness of our economy. This idea is also the foundation for the vision of the European Green Deal. The necessity to act, transform and proceed with implementing the transition to a climate neutral economy by 2050 requires unusual speed for policymakers and has not been seriously questioned even under very disruptive COVID-19 circumstances.

Such a large-scale transformation project requires financing not only from the public but also the private sector. Asset managers and owners play a vital role in raising funding for clean technologies and making the economy more resilient towards sustainability risks. In this context, the European Commission released the action plan for financing sustainable growth on 7 March 2018 (EU Action Plan). The EU Action Plan encompasses extensive future regulation of sustainable finance and its reach will go beyond EU countries as many foreign entities deal with EU clients. Sustainable finance is also high on the agenda in Switzerland as the country seeks to retain its position as a key financial center at the heart of Europe.

Picture shows a spectacular view on the mountains

What the EU Action Plan means for Swiss financial market participants

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Swiss sustainable finance

Switzerland is a key global player in wealth and asset management and has also been a relevant ESG innovation driver in past decades. The market study reports of the Swiss Sustainable Finance Institute show double-digit growth in the use of ESG approaches in the last few years. This is mainly driven by institutional demand but private investor interest is also picking up. A large share of the ESG market refers to products that integrate ESG risk concepts but may not qualify as sustainable investments according to the new conditions introduced by the EU Action Plan. 

Responsible asset managers and owners should integrate sustainability risk management into their processes, provide an enhanced ESG impact offering and at the same time actively engage to reduce their investment footprint.
Attorney-at-Law, LL.M. Stephan Geiger
Partner, Head Advisory – Climate Change and Sustainability Services (CCaSS), EY Switzerland

The Federal Council issued a report on “Sustainability in Switzerland’s financial sector” in June 2020. Prepared by a cross-departmental working group, the project was headed by the State Secretariat for International Finance (SIF) in close cooperation with the Federal Office for the Environment and other authorities. The report highlights sustainable finance as a great opportunity for the Swiss financial center and recognizes that further efforts must be made to safeguard the competitiveness of the Swiss financial center internationally.

The aim to make Switzerland a leading location for sustainable finance is welcomed by the major relevant players, e.g., Swiss Bankers Association (SBA), Swiss Funds & Asset Management Association (SFAMA) and Swiss Insurance Association (SIA) as well as Swiss Sustainable Finance (SSF) and the Swiss Financial Market Authority (FINMA). The question is how to achieve it given the following ESG business model enhancements pushed by the European regulator:

  1. applying sustainability risk integration on all financial products and into the whole risk governance
  2. clearly carving out impact in a measurable way, and
  3. providing transparency about the investment footprint going along with clear expectations on active ownership and engagement

On the Swiss regulatory side, the focus is on the real economy and the potential effects of the proposed revision of the CO2 Act. Further, the vote on the Responsible Business Initiative could have potential regulatory impacts for Swiss financial market participants in the areas of human and environmental rights abuses. Acceptance of the counterproposal of the Federal Council could, for example, influence future non-financial sustainability reporting duties of Swiss entities with more than 500 FTE. Otherwise eyes are on FINMA who joined the Network for Greening the Financial System (NGFS) together with the Swiss National Bank (SNB) last year. This network of international central banks and supervisors is committed to better understanding and managing the financial risks of climate change. Many international regulators have communicated explicit expectations in this regard. For the time being FINMA has been less concrete but, in its Risk Monitor 2019, it identified climate change as one of the most important long-term risks. FINMA’s future expectations will be heavily influenced by NGFS as a standard setter for regulatory authorities.

The Federal Council’s policy on a sustainable financial sector is based on the principle of the subsidiarity of state action and the primacy of market solutions. Guidance papers recently issued by the SBA, SFAMA and SSF in summer 2020 follow the tradition of providing non-binding standards. There’s a risk that not all market players will follow these basic recommendations and become sustainable finance latecomers when compared to their European peers.

Digital business ideas developed in Switzerland will be key in order to become an innovation hub and to take advantage of the opportunities presented by this transformation. Switzerland is well positioned do so and may be able to grasp a share of the green FinTech market as it is home to a growing FinTech ecosystem with a long-standing history of wealth and asset management. However, given the quick-paced EU developments, ESG market players cannot assume that leading today will necessarily mean leading tomorrow.

EU Action Plan

The EU Action Plan is based on 10 recommendations from the High-Level Expert Group on Sustainable Finance, composed of policy leaders from the finance sector, civil society and academia. The measures stemming from the EU Action Plan are, to date, the broadest and most comprehensive regulatory initiatives developed in the area of sustainable finance. The EU Action Plan lays out a roadmap for future work in the area of Sustainable Finance and sets the first key deadlines for March 2021. 

The 10 key action points ultimately aim to reorient capital flows towards a more sustainable economy, foster long-termism and manage the increasing importance of sustainability risks.

The main legislative proposals refer to two new regulations (Taxonomy Regulation and the EU Regulation on sustainability-related disclosures in the financial services sector (SFDR)) as well as amendments to various existing regulations (e.g. MiFID II, IDD, UCITS, AIFMD, Benchmark Regulation). The EU is the first to establish a taxonomy but will not be the last. Other regulators are currently investigating the idea to leverage the work that has been done on the EU Taxonomy so the NGFS is working towards coordinating globally consistent taxonomies.

The SFDR entered into force in December 2019. In current EU Action Plan projects, this piece of regulation must be tackled first as certain key provisions will already have to be implemented by 10 March 2021. The Disclosure Regulation is supplemented with further details in regulatory technical standards (RTS) that have been developed by the three European Supervisory Authorities (ESAs), i.e., EBA, EIOPA and ESMA. In April 2020, the ESAs issued a consultation regarding their proposed draft RTS about content, methodologies and presentation of disclosures which was open for response until 1 September 2020 and has received a lot of pushback from the asset management industry especially with regard to the extent of transparency on the investment footprint on entity and product level, the lack of ESG data available from corporates and the fact that there will only be very little time to implement the provisions once the RTS are finalized.

Need for action in Switzerland?

While the legal initiatives of the EU Action Plan relate directly to entities in the EU, they also have an indirect impact on entities outside of the EU, especially those wishing to manufacture or sell financial products to EU clients. There is no harmonized third country access regime defined by any of the EU Action Plan regulations and various activity triggers apply. Swiss asset managers should be careful when promoting ESG under the new strict marketing regime in Europe.

Basically, the EU Action Plan applies to all EEA based financial market participants and financial advisors. Typically, funds are introduced in the EEA market before they are repatriated to Switzerland. In such constellations, the EU Action Plan also applies directly. In other circumstances the direct exposure of Swiss entities depends on triggers like the management of EEA funds and the active distribution of financial products in the EEA.

Depending on an institution’s ESG ambitions, their clients’ expectations or their regulatory obligations, there may also be indirect impacts. Finally, it must be considered that, with the EU Action Plan, the EU acts as a global industry standard setter – whether or not these standards become mandatory in Switzerland. 

Summary

A lot is happening in sustainable finance at the regulatory level. While many asset managers and investors will welcome these developments as a force for good, timing of the EU Action Plan is tight. Financial market participants should closely observe changes across international and local sustainable finance legislation in order to offer leading – and fully compliant – products and services in short, medium and long term. Given the quick-paced EU developments, ESG market players cannot assume that leading today will necessarily mean leading tomorrow.

About this article

By Stephan Geiger

Partner, Head Advisory – Climate Change and Sustainability Services (CCaSS), EY Switzerland

Trusted advisor in the sustainability agenda, regulatory transformation and governance projects. Passionate about his family, sports, mountains and the ocean.