UK finalist 2020 

Byron Dixon

CEO & Founder, Micro-Fresh 

Byron Dixon

A chemist by profession, Byron began his career in the 1990s working as a lab technician developing leather finishing products, and worked for ECCO in Denmark, before returning to the UK to launch Corium Solutions in 2001.  By 2006 he had developed a new anti-fungal treatment called Micro-Fresh®. Today, Micro-Fresh is used by over 50 retailers, allowing them to incorporate freshness into their products and keep their homeware, footwear and other products and consumers free from bugs like E-Coli, MRSA and Salmonella, as well as preventing bad odours. 

Byron continues to be the main force behind the growth of Micro-Fresh as it enters into new markets such as the United States and diversifies into different product areas.   After suffering from asthma due to the damp conditions in his childhood home, Byron became interested in how a formulation of Micro-Fresh could potentially be applied to plaster to prevent the formation of mould.  In 2016, he founded The Micro-Fresh Foundation, a not-for-profit building partnership with social housing providers across the UK, with the aim of tackling mould issues which can cause tenants to have serious health problems. After receiving a grant from the Technology Strategy Board (now Innovate UK), Byron completed a research project in 2017 which identified a successful formulation of Micro-Fresh specifically for plaster. Byron is now proactively searching for partners to develop this product as well as publicly challenging why damp and mould is currently not addressed until it has already occurred.