UK finalist 2021
Dan Marsden and Melanie Marsden
CEO and Chief Brand Officer, Lounge Underwear
Big but simple ideas that are driven by passion and that can connect with consumers can deliver fast results. Melanie and Dan Marsden are doing just that by catering to a global audience with an e-commerce business that seizes the gap in the market for what they call ‘Comfort Made Sexy’ female underwear.
At Lounge Underwear, Melanie guides the product and brand development of the company. It all began with her designing pieces she would love to wear herself. Today, she is continuously exploring new designs, shapes and fabrics, including recycled fabrications with sustainability in mind.
Dan has always been an entrepreneur at his core and ensures the Lounge business model is at the forefront of leveraging customer data and operational systems. This is to ensure that their world-class ambition is matched by world-class underwear.
Our focus is on developing more innovative products that help to support and grow our female community of customers, delivering a business strategy that maintains our trajectory of rapid growth and making sure every single one of our team love coming to work every day.
Together, Melanie and Dan have built a network of over 3,000 influencers worldwide backing the brand. This early adoption of a social media strategy has helped support Lounge Underwear’s aims to be the biggest underwear brand in the world.