EY-Parthenon announces Partner appointments

• John Cooper and Laura Higgins join EY-Parthenon’s Strategy team

EY-Parthenon has today announced the appointment of two new Partners as it responds to changing market demands and invests in continued growth.

John Cooper joins EY-Parthenon’s Transaction Strategy and Execution team from PA Consulting and brings 30 years’ experience in supporting leading global companies in the consumer sector.

In his new role, John will continue to help clients create sustainable competitive advantage through their strategic and operational transformation.

Laura Higgins joins from a big four accountancy practice and brings a breadth of global experience and functional expertise. She has worked in challenging and complex B2B environments where she specialised in supporting clients realise value, from the planning and visioning stage into full scale transformation.

In her new role, she will focus on expanding EY-Parthenon’s Demand Strategy Practice, a new pan-sector team which supports clients to maximise profitable growth. The team will provide clients with an end-to-end transformation solution, covering go-to-market strategy, pricing and profit optimisation, sales effectiveness, brand valuation, marketing, digital and customer centric transformation.

John Cooper, Partner, EY-Parthenon, said: “The consumer sector is facing a perfect storm of disruption including increasing consumer, environmental and economic demands and ever more complex channels and new business models. I’m thrilled to be part of EY-Parthenon’s market leading team and look forward to supporting clients tackle these challenges and seize the opportunities ahead of them.”

Laura Higgins, Partner, EY-Parthenon said: “With increased competition and the blurring of traditional sector lines, supporting our clients to focus on profitable growth has never been more critical. Our clients need to not only respond quickly to market changes, but to implement growth strategies that will maximise returns. I’m looking forward to growing EY-Parthenon’s Demand Strategy Practice which will help our clients identify and realise value in the short-term and achieve their long-term growth ambitions.”

Matt Robb, Lead Partner at EY-Parthenon Strategy, said: “We are delighted to welcome John and Laura to the EY-Parthenon team. Now more than ever clients need to draw on diverse multi-disciplinary teams with demonstrable best-in-class expertise across strategy, transactions and implementation. The addition of John and Laura to our existing, talented team will allow us to help our clients navigate the challenges of the post-pandemic world.”