Photographic portrait of Joe Bailey

Joel Bailey

EY Seren Director, Experience Led Transformation

A passionate Director. Uses good research to bring business and operational teams closer to customer needs, driving innovative and empathetic thinking to create commercially viable solutions.

Office London, GB

Joel is a dedicated Director with over 20 years’ of experience in service design, systems thinking and research, working to transform and  improve services across sectors. Whether its reducing cost, increasing revenue or improving customer and employee outcomes, he takes a very practical and hands-on approach to delivering results and improving our ability to help our clients with their most complex challenges so they can protect, optimise, grow and transform their businesses.