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An accomplished design thinker and practitioner, Rob leads the EY Studio+ Experience Research and Strategy team, applying quantitative and qualitative methods, paired with artificial intelligence (AI)-enabled tools for understanding and improving human-machine usability and effectiveness.
Prior to joining Ernst & Young LLP, Rob led human factors and interaction design teams at award-winning industrial and digital design firms. He brings deep knowledge in multiple sectors including consumer products, financial services, healthcare and manufacturing.
Rob earned an MA and a PhD in Experimental Psychology & Human Factors from the University of Cincinnati, and a BA in Cognitive Science from Vassar College. He has a certificate in intellectual property law from the Stanford Law School and is the co-inventor of over a dozen user interface-related utility and design patents.
Rob has been credentialed as an emergency medical technician, professional ergonomist and an expert design witness.
How Rob is shaping the future with confidence
"I work at the intersection of digital, physical, and AI‑driven experiences, focusing on how technology can help people do their best. Using insight and design, I help teams shape products and services that support informed decisions, reduce friction, and make complex systems feel more natural to use."