EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Extraordinary relevance with consumers, customers and capital markets is essential for consumer products (CP) companies to drive profitable growth. EY understands the urgency to transform the enterprise, advance innovation and create profitable growth that exceeds stakeholder expectations.
38,000
CP professionals across 150 countries helping CP clients today
#1
EY audits 29% of global CP companies — ranking first among the Big 4
20%
increase in food CPG portfolio value was achieved via EY innovation solutions
Solving your complex challenges
- Commercial excellence
- Supply chain and operations
- Business productivity
- Portfolio management
CHALLENGE
Providing real value from commercial excellence
With growth hard to achieve, CP companies must extract more value from every commercial decision. Commercial excellence has become critical to convert ambition into measurable P&L impact, unlock profitable growth and provide sustainable success.
HOW EY CAN HELP
EY supports CP companies design and execute strategies that deliver in practice. From brand and channel strategy to revenue growth management to execution excellence, EY provides impact from strategy through to execution.
- Integrated commercial excellence: designing integrated commercial strategies that align leadership ambition with execution across portfolio, pricing, channels, customers and go-to-market, facilitating coherence from category strategy to frontline decision-making
- Revenue growth management that drives value: improving pricing, promotions, pack architecture, mix and trade investment using advanced analytics and AI, combined with capability building and governance to help maintain consistent execution and realized P&L impact
- Next-generation retailer engagement: reshaping how to work with retailers, rebalancing CP growth goals with retail partner priorities and having the strong systems, data, and agility to back that up
- Execution discipline at scale: embedding commercial excellence into ways of working through operating model design, performance management, incentives, and change programs that move teams from pilots and playbooks to repeatable, enterprise-wide impact
FEATURED
How AI-led transformation helped a major brewer grow
Asahi Europe & International took a managed services approach, working with EY and Microsoft, to rewrite the rules around trade promotion optimization.
CHALLENGE
Driving consumer centric supply chain
Increasing trade disruption, geopolitics and regulations mean CPG companies are resetting supply chains to improve agility and resilience at lower cost, rethinking what they sell and where, how it’s made, and where it’s sourced from.
HOW EY CAN HELP
EY helps CP companies with integrated supply chain modernization, transforming from linear to networked ecosystems, driving cooperation and competitiveness with increasingly autonomous supply chains.
- Driving resilient, agile, consumer centric supply chain: helping develop agile strategies and robust supply chain risk management to reduce risks, maintain business continuity and support sustained performance in volatile environments
- Increased cost effectiveness: identifying inefficiencies, reducing value leakage and improving spend to reinvest into key initiatives and drive sustainable operational improvements
- Integrated supply chain visibility: helping drive supply chain leading practice, agility and promote continuous improvement with real-time insights, identifying inefficiencies, anticipating risks and uncovering optimization opportunities
FEATURED
How to master the great supply chain reset
In a highly volatile world with new trade tariffs, companies are segmenting their supply chains for agility, resilience and sustainability.
CHALLENGE
Enterprise performance and productivity
Consumer expectations, technology, cost pressure and workforce capabilities are no longer temporary disruptions, but structural realities that demand a new approach to enterprise performance and productivity. Success depends on how boldly and quickly CPG adapts.
HOW EY CAN HELP
EY has the industry knowledge and business experience to help CP companies deliver impact-at-scale enterprise wide, helping scale performance and productivity, transform the workforce and drive strategic cost takeout through technology, AI and data.
- Efficient, flexible and responsive enterprise capabilities to improve margin: helping CP companies drive cost takeout strategically and integrate advanced technology, AI and data analytics to lift productivity and fuel performance
- Leverage automation to improve productivity: helping you identify and adopt new, tech‑enabled ways of working (automating repeatable tasks to freeing people for higher‑value activities) and re-skilling at scale with transparency and strong AI governance
- Adaptive, AI‑integrated operating models for agility: helping CP companies move from rigid, hierarchical structures to systems that support faster decision-making, modernizing tech infrastructure and improving tech cost structure
FEATURED
Driving growth in consumer products with AI
In this Financial Times webcast, leaders from EY and Mars explore how AI is enabling consumer products companies to reignite growth. Watch now to learn how organizations are using AI to transform product innovation, personalize shopper experiences, strengthen data foundations and build scalable growth models.
CHALLENGE
Managing portfolios and platforms to stay relevant
Shifts in consumer behavior, digital disruption and margin pressure require CP companies to prioritize categories with real growth and pricing power, creating fewer, stronger, trusted brands aligning to future consumer needs and evolving demand.
HOW EY CAN HELP
EY helps CPG strengthen brand positioning and improve portfolio and brand mix to stay relevant and drive sustainable growth. Through strategic mergers and acquisitions, we help realign portfolios with consumer trends — not simply to build scale.
- Portfolio roadmap for strategic acquisitions: helping you explore the future of brands, define your market positioning strategy, identify where to play and what capabilities are missing and how the deal creates owner advantage for you
- Repeatable M&A capabilities: helping you build the capabilities you need to move fast without cutting corners, from sourcing pipelines to standardized diligence sprints
- Achieving full potential: helping you drive sustainable growth and enhancing shareholder value while supporting your strategic financial modeling, improved capital execution and trusted leadership in complex situations
FEATURED
M&A strategy and services
Read our new insights on M&A, divestitures and joint ventures, and find out how EY-Parthenon can help you achieve your strategic objectives through deals.
Explore our offerings
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Our Commercial Excellence team helps Consumer Products (CP) companies drive brand and channel strategy to RGM and execution excellence. Learn more.
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Revenue growth management consulting helps consumer goods companies transform pricing and trade promotion to deliver strategic sales growth. Find out how.
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EY-Parthenon teams can help your business identify and implement consumer and retail strategies relevant now as well as in the future. Find out more.
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EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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EY Studio+ helps organizations build differentiated experiences that adapt with customers and drive sustainable long-term value. Read more on studio.ey.com.
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Our latest thinking
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How to reach the independent consumer: the art of persuasion
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How GenAI is empowering talent at a PE-backed consumer brand
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How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
How 2024 will be the year of the UK consumer revival
Consumer confidence stabilises as treats and experiences see increased demand, but affordability remains key. Discover more.
How pharmacy innovation could change patient lives
With the right steps, pharmacies can lead the way in community patient care, taking pressure off GPs and hospitals. Read the article to find out more.
EY Future Consumer Index: when talk turns into action, be set for change
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EY Future Consumer Index: when talk turns into action, be set for change
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
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Will value be the key to unlocking consumer trust?
Consumer confidence and spending ability decreases as price rises and the cost-of-living crisis have hit their pockets. Discover more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
Do you need a new digital path to reach the new digital customer?
Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.
When consumers want less but demand more, how will your business grow?
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
How retailers’ value propositions need to evolve for success
As consumer expectations evolve, retailers are under pressure to deliver authentic, customer-centric value propositions. Find out more.
How Wawa is catering to customers with new convenient offerings
Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.
EY-Parthenon: Transformative strategy and transactions – solutions that work in practice, not just on paper.
EY Partner Ecosystem
EY harnesses a connected ecosystem of strategic alliances and partnerships to co-create value and deliver comprehensive technology solutions and business outcomes for our clients.
Meet the Consumer Products Leadership Team
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