Topics - Cool-down rotisserie chickens - whether ‘hot food’
WM Morrison Supermarkets Limited
The First-tier Tribunal (FTT) has released its decision in this case concerning the sale of whole cool-down rotisserie chickens (CDRCs) by WM Morrison Supermarkets Limited (Morrisons) and whether they qualify as zero-rated pursuant to section 30 and Item 1, Group 1, Schedule 8, VATA94 as ‘food of a kind used for human consumption’ and not excluded from zero-rating as a ‘supply in the course of catering’.
Item 1, Group 1, Schedule 8, VATA94 provides (Note 3) that a supply of anything in the course of catering includes any supply of it for consumption on the premises on which it is supplied, and any supply of hot food for consumption off those premises.
Note (3B) provides – ‘hot food’ means food which (or any part of which) is hot at the time it is provided to the customer and (a) has been heated for the purposes of enabling it to be consumed hot, (b) has been heated to order, (c) has been kept hot after being heated, (d) is provided to a customer in packaging that retains heat (whether or not the packaging was primarily designed for that purpose) or in any other packaging that is specifically designed for hot food, or (e) is advertised or marketed in a way that indicates that it is supplied hot.
Note (3C) provides – for the purposes of Note (3B), (a) something is ‘hot’ if it is at a temperature above the ambient air temperature, and (b) something is ‘kept hot’ after being heated if the supplier stores it in an environment which provides, applies or retains heat, or takes other steps to ensure it remains hot or to slow down the natural cooling process.
Note (3D) provides - in Notes (3B) and (3C), references to food being heated include references to it being cooked or reheated.
A CDRC is ‘hot at the time it is provided to the customer but is not ‘heated to order’. The FTT noted it was therefore necessary to consider:
- Have the CDRCs been heated for the purposes of enabling them to be consumed hot (Note (3B)(a))
- Have the CDRCs been kept hot after being heated (Note (3B)(c))
- Have the CDRCs been provided to a customer in packaging that retains heat (whether or not the packaging was primarily designed for that purpose) or in any other packaging that is specifically designed for hot food (Note (3B)(d))
- Have the CDRCs been advertised or marketed in a way that indicates that they are supplied hot (Note (3B)(e))
The FTT considered that if the answer to any one of these questions is ‘Yes’, the CDRCs will be excluded from zero-rating.
Have the CDRCs been heated for the purposes of enabling them to be consumed hot (Note (3B)(a))
The FTT considered that although CDRCs are hot when sold and will stay that way for at least two hours after purchase, Morrisons’ marketing focuses on CDRCs being fresh rather than hot.
The FTT did not consider that it is an important, or essential, term of the agreement between Morrisons and a purchaser of a CDRC that the CDRC has been heated for the purpose of enabling it to be consumed hot.
Have the CDRCs been kept hot after being heated (Note (3B)(c))
The FTT recalled that something is ‘kept hot’ after being heated if the supplier stores it in an environment which provides, applies or retains heat, or takes other steps to ensure it remains hot or to slow down the natural cooling process.
The FTT noted that whilst the CDRCs were not stored in a heated environment, they were placed in specific lined ‘paper bags’, which, while not heated, slowed the cooling process. The definition of ‘environment’ is broad, encompassing the physical conditions affecting an object's temperature. The FTT noted that an environment retains heat if it reduces heat loss compared to natural cooling. Evidence indicated that after two hours, CDRCs in the ‘paper bags’ maintained higher temperatures (42-45℃) than those cooling naturally (31.8℃). The FTT considered that the ‘paper bags’, sealed on three sides, created conditions that slowed cooling, thus retaining heat. Consequently, it concluded that CDRCs were stored in an environment that effectively retained heat, keeping them warmer than they would have been if left to cool naturally.
The FTT noted that something is also kept hot if the supplier takes other steps to ensure it remains hot or to slow down the natural cooling process. This requires an objective view of purpose.
The FTT was critical of the suggestion that packaging CDRCs in the ‘paper bags’ is solely for hygiene or marketing purposes, asserting that these bags do indeed slow cooling and retain heat. While the bags serve multiple roles, including enhancing visibility and hygiene, the FTT suggested that one objective reason for their use is to maintain warmth, which is beneficial for marketing fresh products.
The FTT noted that customer expectations often include receiving warm CDRCs, and that retaining heat can prevent lost sales. The FTT concluded that whilst removing CDRCs from sale after two hours, due to hygiene regulations, does not count as a step to keep them hot in itself, the packaging's role in heat retention aligns with the broader marketing strategy of presenting the product as fresh and appealing.
The FTT considered its interpretation not to be absurd and fully aligned with Parliament’s approach to the mischief the law aims to address.
Have the CDRCs been provided to a customer in packaging that retains heat (whether or not the packaging was primarily designed for that purpose) or in any other packaging that is specifically designed for hot food (Note (3B)(d))
The FTT noted that the ‘paper bags’ in which CDRCs are stored and then sold retain heat very effectively. CDRCs have been provided to customers in packaging that retains heat (whether or not the packaging was primarily designed for that purpose) within the meaning of the first limb of Note (3B)(d).
Considering whether the ‘paper bags’ were ‘other packaging that is specifically designed for hot food’, the FTT noted that this question only arises if CDRCs are provided in packaging which is not caught by the first half of Note (3B)(d). The FTT derived this from the two limbs of Note (3B)(d) being joined by the words ‘or in any other packaging’. This part of the test is, therefore, only relevant if its conclusion on the first limb of Note (3B)(d) is wrong.
The FTT noted that from the evidence presented, it was clear that on occasion cold food has been put in the ‘paper bags’. However, the fact that cold food has occasionally been put into the bags does not mean that, looked at objectively, they have not been specifically designed for hot food. It just means that they can cope with cold food as well as hot food.
If, looking at the characteristics of the ‘paper bags’ objectively (designed with a plastic lining and sealed on three sides), it would be reasonable to conclude that the packaging has been designed with hot food in mind, to address particular problems presented by hot food. They can be said to have been specifically, albeit not exclusively, designed for hot food.
The FTT concluded that the CDRCs were provided to customers in packaging that was specifically designed for hot food within the meaning of the second limb of Note (3B)(d).
Have the CDRCs been advertised or marketed in a way that indicates that they are supplied hot (Note (3B)(e))
Considering the marketing and advertising practices of Morrisons regarding CDRC’s, particularly focusing on whether they were marketed as hot, the FTT acknowledged that effective marketing extends beyond words, referencing the idea that visuals can convey messages more powerfully than text. The FTT emphasised the importance of the language used in advertising, noting that while terms like ‘fresh’ and ‘roasted’ suggest recent preparation, they do not imply that the products are served hot.
The terms used to describe the CDRCs did not necessarily indicate it was hot at the point of sale. Morrisons' advertising materials included minimal references to heat, with the word ‘hot’ appearing only in a cautionary note on packaging, which is not prominently displayed.
The FTT also addressed the placement of CDRCs near hot food items, arguing that such proximity does not equate to marketing them as hot.
The FTT concluded on this point that despite the enticing atmosphere of the Oven Fresh counter, there was no explicit marketing of CDRCs as hot, and thus, they were not advertised in a manner that indicated they were supplied hot.
In conclusion on the question of the VAT liability of CDRCs, the FTT confirmed that they are hot at the time of supply within the meaning of Note (3B) and were not cooked to order (Note (3B)(b)).
The CDRCs:
- Were not heated for the purposes of enabling them to be consumed hot (Note (3B)(a))
- Were kept hot after being heated (Note (3B)(c))
- Were provided to customers in packaging that retained heat (whether or not the packaging was primarily designed for that purpose) or in any other packaging that was specifically designed for hot food (Note (3B)(d))
- Were not advertised or marketed in a way that indicated that they were supplied hot (Note (3B)(e))
It follows that supplies of CDRCs were supplies in the course of catering and so were excluded from zero-rating. The appeal on the grounds of VAT liability therefore fails.
The FTT also considered whether it had jurisdiction to consider public law issues on an appeal under section 83(1)(p) VATA94 and determined that it did.
The FTT finally considered whether Morrisons had a legitimate expectation as to the VAT treatment of CDRCs from which it would be unfair to allow HMRC to resile retrospectively. In this regard it did not consider that there was anything in HMRC’s dealings with Morrisons which is sufficient to establish a legitimate expectation either that the overall VAT treatment of CDRCs was that they would be zero-rated or that HMRC would take a particular position as regards any aspect of the storage or marketing of CDRCs and any of the tests in Note (3B). Also, there is nothing in HMRC’s published guidance which is sufficient to found such a legitimate expectation.
In addition to these proceedings, Morrisons has applied to the Administrative Court for permission to apply for judicial review. HMRC opposed the grant of permission. Judge Rupert Jones rejected HMRC’s arguments, stating that he was satisfied that it is arguable that HMRC’s rulings and guidance created a legitimate expectation, and granted permission. Both parties agreed that the judicial review claim should be stayed pending the outcome of this appeal, and that was part of the order made by Judge Jones. Morrisons relied on the same grounds in relation to the Legitimate Expectation Ground in this appeal as it relies on in its application for judicial review.
Comments: This is another case which demonstrates the complexities concerning VAT and food. Businesses selling similar products should consider the VAT liability applied. It is essential for businesses to have a clear understanding of VAT regulations, particularly regarding what constitutes "hot food" and the criteria for zero-rating.
For further information please contact Andy Jones.