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How influencer marketing is impacting brands in India

How influencer marketing is impacting brands in India

India’s influencer marketing sector is projected to reach INR3,375 crore by 2026, with a CAGR of 18%.

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Hedge accounting across banks

Hedge accounting across banks: key challenges and perspectives

Volatility in interest rates due to external factors poses a considerable challenge to banks in designing micro and macro hedging strategies. 

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EY Tech Trends 05 banner

Tech Trend 05: Responsible AI: Building a sustainable framework

Without adequate controls, adopting AI poses regulatory, reputational, and business risks to organizations.

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Case Study
The better the question The better the answer The better the world works
Case Study

How a young cement company grew 2.5x with organizational and functional transformation

Technology-led transformation across sales, supply chain and people fueled rapid growth in a commoditized and highly competitive market.

Case Study
The better the question The better the answer The better the world works
Case Study

How can we swiftly and profitably scale up operations?

The company needed an integrated transformation roadmap for accelerated and sustainable growth.

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How can we accurately predict demand to remain market leaders?
Case Study
The better the question The better the answer The better the world works
Case Study

The company underwent technology-led sales transformation.

EY designed a phased implementation plan to recognize and prioritize focus areas and functions.

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EY built and implemented a comprehensive forecasting tool.
Case Study
The better the question The better the answer The better the world works
Case Study

Achieving market ambitions has unlocked further growth plans.

Leveraging sustainable growth and transformation, the company aims to reach 25 MMTPA.

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Featured press releases

52% GCCs in India proactively championing ESG agenda: EY report

Mumbai/Bengaluru, 04 April 2024: EY India's inaugural ‘ESG GCC Report 2024’ reveals that Global Capability Centres (GCCs) are playing a pivotal role in advancing the Environment, Social and Governance (ESG) agenda for global entities.

4 Apr 2024

India’s influencer marketing industry estimated to reach INR3,375 crore by 2026: EY – Collective Artists Networks Big Bang Social Report

Mumbai 2 April 2024: Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that the industry is poised for a significant growth.

2 Apr 2024 Mumbai IN

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PE/VC exits in February 2024 recorded a 303% y-o-y surge at US$2.9 billion: EY IVCA Report

Mumbai, 21 March 2024: According to the IVCA-EY monthly PE/VC roundup, PE/VC investments in February 2024 (US$2.2 billion) were 39% lower than February 2023 and 67% lower than January 2024.

21 Mar 2024

EY-CII report reveals 67% Indian healthcare companies have set up ESG board committees, 53% pledge to sustainable sourcing

Mumbai, 14 March 2024: Highlighting a significant stride towards environmental responsibility, the latest report from EY and CII reveals that over half of Indian healthcare firms have embraced zero liquid discharge and implemented sustainable sourcing practices as part of their environmental, social and governance (ESG) commitments.

14 Mar 2024

EY predicts 9.6% average salary increase for India Inc in 2024; attrition decline nears pre-pandemic levels

Mumbai, 06 March, 2024: According to the second edition of EY ‘Future of Pay 2024’ report, India Inc. is set for an average salary increase of 9.6% in 2024, similar to the actual increase in 2023. Overall attrition dropped to 18.3% in 2023 (from 21.2% in 2022) and is set to gradually decline over the next few years as companies prioritize cost management and employee wellbeing, stabilizing the workforce amidst high talent demand.

6 Mar 2024

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