Your product is in the ‘traditional sector’ and – with all due respect – is not a high-tech product. How do you ensure that candles remain fascinating to the outside world?
Ben Spaas: “Candles are not really high-tech, but now more than ever they have a place in every household.”
Sarah Spaas: “Candles bring people together, in good moments and not so good moments. They bring coziness but also togetherness, and there are an increasing number of occasions on which they are used. The product has evolved from a source of light and heat to an emotional driver to create a certain atmosphere in a space where people come together. During the Corona crisis, we noticed the importance of this symbolic value, and this feel-good factor contributes in particular to the fact that candles remain attractive to the outside world. In the world of bits and bytes, people crave something that brings them together, and candles can provide just that.”
Ben Spaas: “We want to remain attractive not only to the outside world but also to our (potential) employees. We see real growth opportunities, thanks in part to the value-driven approach we already mentioned, and our view of a sustainable future. Sustainability and growth can go hand in hand, and we want our employees to be central in this and make a difference. The fact that we won this Award after a lot of scans, interviews and presentations not only gives us a lot of satisfaction as a family, but is also a crowning achievement for our employees, the candle on the cake as it were.”
Sarah Spaas: “It is very gratifying to receive this recognition from an external body. We find that customers enjoy working with a company that is doing well. It gives us a boost and extra energy to go a step further.”