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How EY can help
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The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
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In a commerce landscape where change is constant and expectations are high, reacting to your consumers’ expectations is no longer enough. Differentiation and proactive resilience are the new currencies. Leading brands don’t just react to change; they anticipate it, shape it and use it as a catalyst for a competitive edge.
Commerce is marked by volatility, driven by global events, economic fluctuations, regulatory changes and shifting consumer demographics. To meet today’s consumers’ expectations and needs, brands must be agile and responsive, increasing the demand for innovation and proactive technology solutions.
Traditional, monolithic technology stacks often lag business needs and exacerbate challenges across people, process and data, creating a value deficit that stifles innovation and growth.
Modern, brand-centric solutions flip the script. With faster implementation and proactive innovation, these models keep pace and remove boundaries to accelerate Time to Value, delivering value early, often and continuously.
To remain agile and enable growth, Time to Value is a key benchmark for commerce technology. It’s not just about how fast you launch, it’s about the speed at which you realize meaningful and continuous value that futureproofs your business.
To seize the potential of commerce investments and accelerate T2V, businesses should rethink their operating model across technology, data, process and people. Success depends on creating a unified technology ecosystem that extracts integrated, first-party data for customer-first decisions.
Also, businesses should evolve ways of working to strike the right balance between people and technology, empowering your teams to adopt and adapt with speed. With these foundations in place, brands not only launch faster, but also accelerate their ability to learn, scale and succeed.
This report explores how Shopify enables brands to swiftly launch and optimize their online presence while simplifying operations and enhancing value capture. By prioritizing and balancing speed, value and innovation, brands are empowered to not only meet, but exceed, market expectations, unlocking new opportunities for growth.