Strategy first, then sites: align incentives, price risk, and turn a thesis into an executable deal that creates value for investors and communities.

Cameron Macdonald

Strategy and Transaction Vice President, Real Estate

Real estate strategy and transactions. Public–private partnerships. Portfolio optimization and capital allocation. Golfer, traveler and French speaker in training.

Cameron Macdonald is a Vice President in EY’s Strategy and Transactions – Real Estate practice. He advises public and private sector owners, developers and investors on portfolio strategy, capital allocation, transaction structuring and development value creation. His work spans surplus-land monetization, transit-oriented and mixed-use projects, student and rental housing, and industrial/logistics assets. Cameron has led engagements on asset sales and joint venture structuring, program design, market entry and pricing public benefits in complex negotiations.

A Registered Professional Planner and Professional Land Economist, he holds a BA in Urban Studies from the University of Toronto and a Bachelor’s degree in Urban and Regional Planning from Toronto Metropolitan University.

How Cameron is shaping the future with confidence

I help clients make sharper real estate decisions by bringing investor-grade rigour to public mandates and policy-grade discipline to private investments. Practically, that means building capital allocation tools for municipalities, structuring JV and land-lease partnerships that align incentives, designing value-for-money tests for affordable housing and student residence projects, and pressure-testing market entry or site acquisition theses with hard economics. I focus on the decisions that move projects from deck to term sheet: where to deploy capital, how to share risk and what conditions unlock viability. The outcome I aim for is simple: projects that pencil, partners who stay aligned and communities that benefit.

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