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Toronto, Canada
Martin McLaughlin is a Toronto-based Partner in EY Canada’s Incentives & Capital Investments practice. He has more than 20 years of experience helping public and private organizations unlock value from capital investments through incentives, R&D, sustainability and manufacturing tax credits, and accelerated tax deductions.
As a leader in EY Canada’s Capital Asset Review practice, he advises his clients on fixed asset analysis, cost segregation, capital expenditure incentives, manufacturing and clean economy tax credits.
Martin helps clients identify eligible assets and costs across facilities, decarbonization projects, equipment, soft costs and software, supporting funding strategies that transform operations, fuel growth and improve long-term competitiveness.
He holds a BSc in Science and Business, with an Economics minor, from the University of Waterloo. He’s also a CFA charterholder.
How Martin is shaping the future with confidence
I help organizations unlock funding and tax value that can make capital projects more viable. By identifying incentives, credits, deductions and other funding opportunities, I support investments in facilities, equipment, modernization R&D, and decarbonization. My work helps clients improve cash flow, strengthen business cases and reinvest savings into growth, innovation and more sustainable operations.